Don’t confuse advertising with journalism. Journalism’s mission is to inform the audience by presenting all the relevant facts about a given topic.
But advertising is different. … advertising needs to come across more like theater.
Over the years, an unspoken social contract has developed. Consumers effectively tell advertisers, “Entertain me, and I will give you my attention. Respect my intelligence, and I’ll give you my interest. Do neither, and I’ll give you neither.”
Most ads try to spoon-feed people. But nobody past the age of 6 months wants spoon-feeding. Take a different approach.
Draw people in. Tell a story. Encourage them to engage in it, and reward them when they do. If you do it right, they’ll want to see your ads again and again. And then you’ll really start getting your money’s worth.
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021