Another great way to use your testimonials – put them in your blog or RSS feed.
Posted by: Steve Rucinski at Small Business CEO
W. Atlee Burpee & Co. is one of retail’s oldest brands at 130 years. In spite of what that fact may imply about their willingness to embrace new technology, the retailer has been quick to adopt new tools and technologies to drive business growth, including email marketing, RSS, and Bazaarvoice’s customer ratings and reviews solution.
Soon after deploying a customer ratings and reviews solution, Burpee saw an opportunity to leverage customer reviews in their RSS feed, which regularly showcases featured products. In early February, just two weeks after their first customer review submission, Burpee began incorporating excerpts from customer reviews in its email newsletter and RSS feed.
[small biz] [rural] [entrepreneurship] [testimonials] [business] [Bazaarvoice]
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
