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Lessons from a "Marketing Nun"

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By Robert Middleton, The More Clients Blog:

What makes her sites so successful is her authentic voice. She’s not just giving a rote description of the work of the monastery, but an impassioned picture of a life dedicated to God.

If only the average Independent Professional could do as well.

Make no mistake, passionate commitment is very persuasive. When you’re passionate, your potential clients catch your spirit. They want to participate with you and soak up some of that energy. They’ll start expecting success, because you’re living it.

David Ogilvy, the famous advertising executive, once said, “You can never bore someone into doing business with you!”

Middleton issues this challenge to his readers:

This week, please share the following with us: What’s the passionate core of your business that you can share with others?

For my retail liquor business, the passionate core is “Drink what you like!” For my internet/marketing side, the core is “Share your unique difference, and do it simply.” Both of these are closely related to Middleton’s cause of passionate core. Your business has a unique difference, and is probably a direct result of what you are passionate about. Your passion is what makes your business different than all the others. Sharing that is an integral part of succeeding.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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