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Empower your "fans!" (AKA Customers)

By Becky McCray

By Chris Brogan

When someone announces to you or your company that they’re a fan, do you just smile politely? Do you acknowledge it and go back to your day job?

Not if you’re smart.

If you’re smart, even if you’re not in the marketing department, you’d be best served to EMPOWER that appreciation. Do something to enhance it. Send the person some stickers, or give them a free something branded. Whatever. Post them prominently on your website’s page for a day. Who cares? Just give that fan a full blown EXPERIENCE with your brand.
…
I promise you that it will launch more value into the buzz around your product or company than any dollars spent on Flash animation or celebrity endorsements.

[small biz] [rural] [entrepreneurs] [Chris Brogan]

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Downtown is your town’s core: How to make your case - February 22, 2021
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

March 9, 2006 Filed Under: rural

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