Blog for Rural America: Natural Meat Market Ripe for Farmers and Ranchers:
by Wyatt Fraas, Center for Rural Affairs
A nationwide Roper poll found that consumers trust small farms more than large industrial farms to produce safe food responsibly by a 2:1 margin.
This is a market based on trust. The families paying premiums for natural are doing so to get a product they trust. The farms that have their trust can win the opportunity to supply them.
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Family operations do not have to make high-risk investments in building packing plants and brand names or battling for shelf space in supermarket chains. They simply need to band together to agree on standards, coordinate production, and negotiate price.
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The opportunity is ripe. But that which is ripe never lasts for long.
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