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Are Hispanics Assimilating?

By Becky McCray

HispanicTrending: The Revolt of the Second Generation:

March 15, 2006
By Alvaro Vargas Llosa

Samuel Huntington argued in his book “Who Are We?” that Hispanic immigrants were a threat to the national identity of the U.S. because, unlike other ethnic groups, they were not assimilating into the host nation. The news that Univisi�n Communications, the Spanish-language media conglomerate, is up for sale is one more indication of how wrong this well-respected gentleman is. Univisi�n controls more than 80 percent of the Spanish-language market but because second generation Hispanics prefer English programming and therefore its long-term prospects for growth are small—unless it too assimilates.

Technorati tags: small, biz, rural, entrepreneurs, Latinos, marketing, targeting, assimilation, immigration
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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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March 16, 2006 Filed Under: rural

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