HispanicTrending: The Revolt of the Second Generation:
March 15, 2006
By Alvaro Vargas LlosaSamuel Huntington argued in his book “Who Are We?” that Hispanic immigrants were a threat to the national identity of the U.S. because, unlike other ethnic groups, they were not assimilating into the host nation. The news that Univisi�n Communications, the Spanish-language media conglomerate, is up for sale is one more indication of how wrong this well-respected gentleman is. Univisi�n controls more than 80 percent of the Spanish-language market but because second generation Hispanics prefer English programming and therefore its long-term prospects for growth are small—unless it too assimilates.
Technorati tags: small, biz, rural, entrepreneurs, Latinos, marketing, targeting, assimilation, immigration
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