There are only four things you really need to do [to] build a successful business – and here they are:
Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don’t be afraid to insult me with simplicity. Fear me not getting it and never buying from you.
Tell Me Why I Should Believe A Word You Say. We don’t know each other well enough for me to trust you. Convince me you’re real – accomplishments, testimonials, awards, pedigree, guarantees, etc.
Make Me An Offer. Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me…if you do this, I will do that. Then do it.
Don’t Take Me For Granted. Once I’m a customer, don’t leave me. Make my purchase the beginning of a relationship. Ask for testimonials and referrals. And give me something for them – special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.
Links added by Becky McCray
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021