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4 Ingredient Formula For Building A Successful Business

By Becky McCray

By JSLogan

There are only four things you really need to do [to] build a successful business – and here they are:

Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don’t be afraid to insult me with simplicity. Fear me not getting it and never buying from you.

Tell Me Why I Should Believe A Word You Say. We don’t know each other well enough for me to trust you. Convince me you’re real – accomplishments, testimonials, awards, pedigree, guarantees, etc.

Make Me An Offer. Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me…if you do this, I will do that. Then do it.

Don’t Take Me For Granted. Once I’m a customer, don’t leave me. Make my purchase the beginning of a relationship. Ask for testimonials and referrals. And give me something for them – special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.

Links added by Becky McCray

[small biz] [rural] [entrepreneurship] [formula] [business] [success]

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
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  • Metaverse business idea: virtual world tour guide - April 15, 2022
  • Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
  • Trade show booth design trend: hand drawn visuals - March 21, 2022
  • New business sign design? Don’t use cursive script - February 14, 2022
  • Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
  • Top 5 Rural and small town trends 2022 - January 3, 2022
  • How to start a real small small business - December 17, 2021

March 27, 2006 Filed Under: customer service

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