You are the Brand–Unless it’s a bad pun

In my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT….here are a couple of cautions about using your own name as your brand.

George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment?

Glitsch Construction. You would almost expect problems with Glitsch Construction.

I’m sure both are good companies. “With a name Smuckers, it has to be good!” But do think about what you are saddling yourself with before you do it.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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