In my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT….here are a couple of cautions about using your own name as your brand.
George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment?
Glitsch Construction. You would almost expect problems with Glitsch Construction.
I’m sure both are good companies. “With a name Smuckers, it has to be good!” But do think about what you are saddling yourself with before you do it.
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- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
