Aaron Dwyer, an Australian web hosting provider, is holding a very smart contest to build his business. He’s looking for the worst business website in Australia and offering it a free renovation. He is receiving tons of publicity, the businesses are receiving publicity, and he is positioning himself as a terrific expert. The key is that he put the time and effort into designing an effective contest. The contest is profiled at the Entrepreneur’s Journey blog.
Your small biz can benefit from a contest, but only if you focus on the design.
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