This link is about making your website approachable for customers, but the original book is all about making yourself approachable. So let’s push it a little more and think about making our businesses more approachable. If it weren’t your business, would you feel comfortable approaching it?
Here are the lessons for websites:
- Make your site’s first impression UNFORGETTABLE™
- Turn your inbox into a front-porch
- Capability of being reached
- Avoid communication barriers like full hands
- Powerful Smile
- Always have your business card with you
- Discover the CPI (Common Point of Interest)
[small biz] [rural] [approachability] [web marketing]
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- Holiday 2022 marketing: Cider Monday November 28 - November 17, 2022
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- Holiday 2022 Marketing: Small Business Saturday November 26 - November 15, 2022
