This link is about making your website approachable for customers, but the original book is all about making yourself approachable. So let’s push it a little more and think about making our businesses more approachable. If it weren’t your business, would you feel comfortable approaching it?
Here are the lessons for websites:
- Make your site’s first impression UNFORGETTABLE™
- Turn your inbox into a front-porch
- Capability of being reached
- Avoid communication barriers like full hands
- Powerful Smile
- Always have your business card with you
- Discover the CPI (Common Point of Interest)
[small biz] [rural] [approachability] [web marketing]
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
