If you have a business website, or just are planning one, read this article. Print it out. Apply it to your site! No, really, print it out and compare your site to each and every point.
This year’s list of top problems clearly proves the need to get back to Web design basics. There’s much talk about new fancy “Web 2.0” features on the Internet industry’s mailing lists and websites, as well as at conferences. But users don’t care about technology and don’t especially want new features. They just want quality improvements in the basics:
- text they can read;
- content that answers their questions;
- navigation and search that help them find what they want;
- short and simple forms (streamlined registration, checkout, and other workflow); and
- no bugs, typos, or corrupted data; no linkrot; no outdated content.
Anytime you feel tempted to add a new feature or advanced technology to your site, first consider whether you would get a higher ROI by spending the resources on polishing the quality of what you already have. Most companies, e-commerce sites, government agencies, and non-profit organizations would contribute more to their website’s business goals with better headlines than with any new technology (aside from a better search engine, of course).
This article feels like sweet justification. My site designs have been called “old fashioned” because I focus them on usability and readability; never on flashy content. This is fixin’ to be required reading in my website class tonight!
[small biz] [rural] [web design]
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
Right on! As a somewhat frequent user of web sites, my most frequent complaints are readability, ease of use (intuitive web site), flow. It often seems that the designer never goes to another somewhat less endowed computer than the one on which he/she designed the site and tries to load, view, read, use the site developed. Slow loading is particularly irritating–even on DSL.
Thanks for your feedback! The main site, useit.com, has tons more usability info. My students were challenged (irritated) at first, but quickly became champions of the concepts.