tag:blogger.com,1999:blog-20995189.post40967038510721556..comments2011-08-04T08:08:31.048-05:00Becky McCrayhttps://profiles.google.com/109969779660139278806noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-20995189.post-2709240618892397562010-05-17T17:59:53.452-05:002010-05-17T17:59:53.452-05:00Mark, thanks for another value-filled comment. I appreciate you adding your own experiences.Becky McCrayhttp://www.blogger.com/profile/05752231568940350610noreply@blogger.comtag:blogger.com,1999:blog-20995189.post-9226885201247099102010-05-17T17:56:29.661-05:002010-05-17T17:56:29.661-05:00I am a small business owner. So are all of my friends. And Facebook Pages has literally transformed a large part of our online marketing in the last 14 months. Some things that helped us get more and better business out of our Facebook Pages. <br /><br />1. Using pictures. Facebook is the largest photo sharing website in the world and for good reason. People love pictures. We get more responses / LIKES / Comments every time we add a picture the Fan Page Updates. <br /><br />Video is good but requires some interaction with the user which sometime dampens the response. For example if somebody is at work, they can check a picture out and write a quick comment or LIKE it but probably wont be able to watch a 3 minute video without bothering their co-workers with the sound. <br /><br />2. Running very targeted and local ads. FaceBook Ads are cheap and presents’ targeting that was simply not available before them. In the last 14 months we have seen Facebook Ads just being a ‘business discovery’ tool (“Hey look at us, we are right here in your neighborhood’) to actually generating good leads as people are becoming more and more comfortable in clicking the ads out of Facebook. <br /><br />We are still using them for both: directing new folks to our Pages and to our landing pages outside Facebook. <br /><br />3. Make a landing page. Facebook lets you create custom tabs that you can add to the top of your business page with a little HTML knowledge. You can make a Page in any HTML WYSIWIG editor and cut and paste the code. <br /><br />4. Ask for business. Well embarrassingly enough… it took us sometime to figure this out that it is O.K. to ask for business right on the Fan Page and as long you don’t make the whole page about promotions ( I see restaurants just pushing coupons or real estate agents just putting links to their listings) you will do just fine. <br /><br />Just adjust your expectations on the responses that you will be getting back. If you have 100 fans – you will not 100 emails instantlyMark Ijlalhttp://ijlal.comnoreply@blogger.comtag:blogger.com,1999:blog-20995189.post-51638436314216791752009-11-06T16:03:44.913-06:002009-11-06T16:03:44.913-06:00I totally agree that a Fan page needs to be about the fans. Showcase them, engage them, and above all respect them.sellmoremealshttp://sellmoremeals.livejournal.com/noreply@blogger.comtag:blogger.com,1999:blog-20995189.post-38793185978569516882009-11-04T16:57:02.280-06:002009-11-04T16:57:02.280-06:00Thanks, Walt. It&#39;s all about telling stories. (People are going to get tired of hearing me say that.)Becky McCrayhttp://www.blogger.com/profile/05752231568940350610noreply@blogger.comtag:blogger.com,1999:blog-20995189.post-78140654814417297422009-11-04T08:12:52.089-06:002009-11-04T08:12:52.089-06:00Agree about sharing success stories. Facebook is the ultimate place to showcase your FANS.<br /><br />Hey it&#39;s even called a &quot;FAN&quot; Page...<br /><br />Make it about your FANS.<br /><br />Champion your FANS, your clients, how you&#39;ve helped them, what they like, who they are...<br /><br />Show your FANS you care about them, and they&#39;ll in turn care about you and helping to spread the word about your business.Walt Gosherthttp://www.blogger.com/profile/05141752062439741672noreply@blogger.com