Comments on Small Biz Survival: Serve the under served market

Tim, that's a great example. Taking an old ide...

2009-09-05T00:13:06.376-05:00

Tim, that's a great example. Taking an old idea into a new format.

Boots, my last business (and my one that is almost here) both followed the same pattern: head out to new territory.

Having started a couple of start ups myself, I can...

2009-09-04T20:38:20.051-05:00

Having started a couple of start ups myself, I can speak to the risks of going after an established market. Generally, these markets are well covered by multiple established businesses, and breaking into the market with an also-ran is a sure path to failure. If you target instead a niche which may have been missed or is only partially covered by other players, you can customize your product to the under-served demographic, and find willing customers much more easily. In fact, the customers will seek you out, and this will reduce your marketing budget accordingly.

I like this idea. Why start with the big huge mark...

2009-09-03T22:14:31.796-05:00

I like this idea. Why start with the big huge market that is so obvious? What about the problem for people with not-so-much money? We can sometimes overlook opportunity when we think big.
I think my town (an older suburb of Minneapolis) could use a new format for news and sharing information.