Comments on Small Biz Survival: Simplify your small business marketing plan

This is a great article and has meaningful advice ...

2011-08-16T14:58:41.511-05:00

This is a great article and has meaningful advice for small businesses. I especially like your points about becoming involved where your clients are involved. A great, low cost way to do this is through social media and through blogging. Having an internet presence and being able to communicate and engage with clients is the perfect way to establish yourself as a subject matter expert.

Great article Dan - all valid points and well with...

2010-03-06T02:36:20.805-06:00

Great article Dan - all valid points and well within the reach in activity terms of all small businesses.

Dan, thanks for sharing your story.

2010-02-25T11:06:06.933-06:00

Dan, thanks for sharing your story.

I have actually been able to very easily move into...

2010-02-25T07:34:07.287-06:00

I have actually been able to very easily move into the world of marketing. I am a Baptist minister in addition to starting up a business from scratch, and although I'm not a Pastor at this moment, I will be soon. But, the point here is that if you have something you believe in, and are passionate about it, marketing is fundamental. Every single person to me is a potential for ministry. So it is for marketing. Every single person we encounter in life is a potential customer. Yes, you need the plan to establish where to go to find the most potential customers. Still, don't let yourself be ensnared by the "box" of statistics.

Case in point. I made a telephone call to a gospel quartet last night in order to book them for our church's upcoming gospel sing. During the conversation, he asked me what I was doing now. I told him about the company, gave him my URL for our website (www.pierianmanages.com), and went on with my description. He interrupted me, and asked me if I had just told him that I managed and promoted Southern Gospel quartets. I told him yes, and I'll never forget his next words: "sign me up". Turns out he is a shuttle employee at Cape Canaveral, and is probably going to be laid off in September after the shuttle is retired. He wants to increase his group's bookings to the point where he can go fulltime. The point here is, of course, that customers are everywhere around you. Just "create the need", and the rest will take care of itself.

Chris, thank you. Glad it will be of use. Warren...

2010-02-22T18:02:59.420-06:00

Chris, thank you. Glad it will be of use.

Warren, you're right; there is more to marketing. But "The Simplified Promotion Plan" just doesn't have the same... punch!

I think this is a useful list...it's just slig...

2010-02-22T13:46:28.412-06:00

I think this is a useful list...it's just slightly mislabeled. I would call it a "promotional" plan rather than a "marketing" plan.

The best definition of marketing is still based on the four Ps -- product, place, price and promotion. This article does a nice job of organizing one-forth of the task called marketing.

Marketing is not simply promotion or advertising.

Great Article, it's simple yet hits all of the...

2010-02-22T13:04:28.575-06:00

Great Article, it's simple yet hits all of the important points. I'll be using this plan in my day to day.