Happy new Brag Basket

4 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

2011The basket is open all weekend, from December 31, 2010 through January 2, 2011. Happy New Year!

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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What rural charities matter to you?

5 comments
I'd like to add a new dimension to what we do here. We'll still focus on equipping rural entrepreneurs to prosper so their communities can prosper. But together we can support some organizations that make a difference to entrepreneurs in small towns and rural areas.

Rural EconomiesSome examples of rural entrepreneurship organizations that leap to mind:
What organizations would you add to this list? I know I've missed some great ones. Add them in the comments. (Yes, you can mention your own organization, if appropriate.)

I'll set up a poll to let everyone add their thoughts. I'll make the final choice, and find some ways this community, all of us, can make a difference together. Sound good?

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Easy small business bookkeeping

2 comments
Time to get your business finances under control. I recommend you do it the easy way: make the computers do most of the work.


I've long been a fan of Outright. It asks you to track only the minimum of detail required to do your income taxes. (As a sole proprietor, that's a Schedule C.) Outright will pull transactions straight from your online banking.

End of year tip: if you can find a way to export your whole year of transaction data from your online banking, Outright will import it. Then next year, it can pull data automatically throughout the year.

Since you didn't have to type in all your transactions, you can breathe a sigh of relief and classify them into the basic categories Outright provides.

Outright can do much more, but it is the basics you need to focus on at first. Get things in order. It makes a huge difference in every facet of your business.

I recently learned about Wave Accounting. It looks good, too, though I haven't met their people or used their system yet.

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More rural outsourcing firms to watch

4 comments
Rural sourcing is like outsourcing, except to rural areas with lower costs of doing business. It's like off-shoring, only it's on-shoring.

Website event audienceWe've talked about it before, most recently in "Rural sourcing can replace outsourcing."

Two more rural outsourcing firms to watch:

Watch for this trend to accelerate in 2011, pushed by global supply chain problems.

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Share your joy in the Christmas Brag Basket

3 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

Christmas Card
My sister's family
The basket is open all weekend, from December 24-26, 2010. Merry Christmas! Share some joy!

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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What to do with empty downtown buildings

2 comments
Economic development idea of the day: creative storefronts in unused buildings.

Every small town downtown has some unused buildings and others used just for storage. They aren't adding anything to the downtown economy. What can you do with them, besides ignore them?

Use the storefronts to advertise other businesses.

Yes, it will take cooperative building owners. And this only works if the front windows are in good shape. But it's better than painting or boarding over windows.

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More ideas for rural tourism

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Need some new small town tourism ideas? Borrow some. It's the rural tradition: swipe from the best.

The StationThe Rural Information Center at the USDA has links to tons of resources and ideas on rural tourism. It can take a while to figure out their menu structure, but trust me, there is great info linked from there. It comes from all branches of the US government, extension offices, and all over. Need to know about tourism planning? They have it. Learning about agritourism? Lots of links. Make sure you have some time to spend on this one. In fact, you might as well bookmark it for later.

Get modern and interesting ideas from Springwise. They have a whole category of Tourism and Travel ideas, though it isn't targeted to small towns. There are 49 pages of archived ideas there for your enjoyment. While you're there, sign up for their weekly email newsletter.

Where do you get and share great tourism ideas for small towns?

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The Narrower The Niche, the Wider the Opportunity

16 comments
The narrower your niche, the wider your opportunity. Sounds contradictory, doesn't it? It seems like if you chose a narrower niche, you'll have fewer potential customers. Actually, it works just the opposite in the real world.

Iron
Let me give you an example.

How was your 2010? Share it in the Brag Basket

9 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from December 17-19, 2010. Since we're wrapping up 2010, let's continue sharing year-long accomplishments. What are you most proud of this year? How different are things than where you began?

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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How to file 1099s and who you send 1099s to

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For those of you who have contracted work out to other people or partnerships and have paid those people or partnerships $600 or more in the past year, it is soon the time to report that to the IRS and to remind the subcontractors that the payments they received are taxable. The same is true if you have paid rent to an individual or partnership of more than $600 throughout the year. The time to issue Form 1099 MISC is fast approaching.

The due date for Form 1099MISC is February 28, 2011 (if you are typing and mailing paper copies), or March 31, 2011, if filing electronically. And to this end--filing electronically--there is a very nifty site, at FileTaxes.com, that will do the mailing to the recipients and the ultimate electronic filing to the IRS. And all for a mere $3.99 per recipient--which is tax deductible since you are filing for a business.

You need the following information:
  • your name,
  • your address,
  • your social security #,
  • recipient's name,
  • recipient's address,
  • recipient's social security #,
  • amount paid to the subcontractor will be entered into Box 7 (Non-employee Compensation); rents go into Box 1
  • you also must enter an "account number" (not optional; you can make one up or use one you already have if you assign #'s to your subcontractors within your accounting system).
If you go into FileTaxes.com with the above listed information, you should be in and out a very, very short amount of time. And best of all? The site will send you an email verifying that your 1099's have been sent to the IRS.

Disclosure: we have no business relationship to FileTaxes.com, except that we use their service.

There is no finish line in tourism

4 comments
"But where does it all end?" That was the plaintive question of a student in one of my workshops on social media tools for marketing tourism. Bad news: It doesn't.
Finish LIne
Photo by cole24_ on Flickr

There is no finish line in tourism. There's no place where you get to stop and say, "Boy, I'm glad we're done with marketing. Now we can do all that other stuff we need to do!"

Instead, tourism marketing is an on-going project. Learning doesn't stop. Not if you want to reach people.

See, your potential visitors are changing. People younger than you are traveling. They are more comfortable with different kinds of technology than you are. People older than you are traveling. And some of them are pretty darn technically savvy, too.

I know change moves fast, but I'm not convinced that it's past our ability to keep up with our selected fields. If you continue to work at learning, you can do it. (I can feel a whole post coming, profiling people who are keeping at it, no matter their age...)

Two Resources for Keeping Up
Though we don't have a finish line, we do have two resources to help you keep up with the trends in tourism marketing.

  1. Rural Tourism Marketing by Joanne Steele. Plenty to learn there for communities of any size. 
  2. Tourism Currents: Social Media for Tourism. That's me and Sheila Scarborough, and I think it's a pretty amazing resource. 
Learning marketing for tourism is more of a journey than a race. So, since there is no finish line, don't be afraid to stop every so often to celebrate your victories to date. Just remember to start moving again. 

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What counts as Income Producing Activities

6 comments
Income Producing Activities are those actions that move you towards your business and income goals. So why don't we spend our time working on exactly those things?

Artist at workWe Get Distracted
Well, there are as many reasons as there are minutes in the day to get distracted. And, well, we have so many options. What shall I work on this second? Shall I jump into a chat on Twitter? Should I write a blog post? Or should I finish that client item first? Or catch up on my accounting? Or ....

What we should do is focus: carve one stroke at a time.

Focus on your Income Producing Activities. Sounds easy. What are those IPA's? Well, unfortunately, we each have our own, because we have our own goals.

Review your year in the Brag Basket

12 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from December 10-12, 2010. Since we're wrapping up 2010, let's start sharing year-long accomplishments. What are you most proud of this year? How different are things than where you began?

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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What the Midwest Rural Assembly lacked

5 comments
[I've held on to this post since August, a bit concerned about being critical. I think these points are worth discussing, so I've finally decided to share it. -Becky]

Lots about the Midwest Rural Assembly impressed me in a good way. But I found myself feeling the lack of two elements I consider critical in rural development: entrepreneurship and technology.

We are at the Technology & Broadband table, and we're the most wired. #MRA10Entrepreneurship was part of a couple of table discussions. A local entrepreneur and I brought it into the discussion on natural resources at our table. During the "open topic" time period, the "how to retain youth" discussion table discussed teaching entrepreneurship. Other than that, it was mentioned in passing once that I know of. I realize the Rural Assemblies were started as a gathering of rural advocates not entrepreneurs, but I think it's time to expand.

Why I think entrepreneurship matters
I heard over and over from the more experienced people in the room that the best solutions come from within. That there is no external fix; no "follow this checklist, and you'll be fine." People have to come up with solutions from within their communities. Who are those "people"? Many of them are local entrepreneurs. Prosperous local entrepreneurs work to fix the problems in their own communities. I will admit that this is not always the case. Some entrepreneurs do nothing for their communities. However, ignoring entrepreneurs means ignoring one of the greatest tools for developing our small towns.

I recommend that the Rural Assemblies in general seek active participation from entrepreneurs and discuss taking action to promote entrepreneurship.

Is social networking evil?
Technology was barely on the agenda. There was a table discussion on "Technology and Broadband." Social media and social networking got its own discussion during the open topic time period, because I proposed one. People were able to freely select a table discussion to join. Then the most fascinating conversation took place. I think one third to one half of those who chose to participate in this table, spent their time sharing how bad they thought social networking was. We were treated to a fine recitation of the negatives; how it leads to less face to face communication, how it destroys conflict resolution skill development, how it is bad, bad, bad. Evil, even. These comments came from people who clearly grew up without these communication tools. Another third of those at the table chose to speak up for some of the positive aspects. And a twenty-something year old at the table pointed out that it was simply part of his reality. It just is.

And that's my message to everyone out there. It doesn't matter if you don't like these new methods of communications. You're too late to stop them. If you want to make a difference in how they are used, that's great. But complaining won't change anything. I suggest that the concerned and the enthusiastic get together locally. Start a monthly lunch session to share ideas, challenges and solutions. You'll learn more and have a chance to change how these tools are used. And you might even feel better.

Overall
Overall, the Midwest Rural Assembly was a terrificly positive event. I was excited by how many people care about rural communities. I hope to see lots more action in future Rural Assemblies. And I hope rural entrepreneurs and technology including social networks will be included in a meaningful way.

Here are four more articles about the positives from the Midwest Rural Assembly:

  1. Working together you can build it yourself.
  2. USDA's Victor Vasquez talks rural-urban connections.
  3. Cooperatives as an alternative business model
  4. The next wave of opportunity.

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How to respond to online flame attacks

9 comments
If you're online for any length of time, you're bound to get flamed. And in any group of people who are thinking about getting their small business or tourism destination online, there are always several who are seriously worried about being attacked online.

The moon is on fireI think this is a natural extension of our small town concerns. We have CAVE People (what Jack Schultz calls the Citizens Against Virtually Everything), we have coffee shops full of people quick to criticize and slow to help, and we have a gossip about every 20 feet. And our experiences with unmoderated online forums, like anonymous comments on newspaper sites, are not positive. So it's natural for people to worry.

Here are five strategies to help you survive the inevitable flames and even respond appropriately to online attacks.

Top 5 ways to avoid USB malware

2 comments
Viruses, trojans and other malware love to travel via USB drives these days. It's up to you to stop them in your business.

USB drivesInc. Magazine featured some of the USB malware problems and solutions recently. Here are my top 5 suggestions for small businesses from that article:

  1. Use a newer operating system. Windows Vista and Windows 7 are less susceptible to USB-carried malware. 
  2. Still on Windows XP? Press the Shift key when you insert a USB stick. That keeps malware from using AutoRun to infect you. 
  3. Buy and use newer USB sticks with security features. 
  4. Update your anti-virus software. Don't have any? Use Avast Anti-Virus for free. 
  5. Keep critical data on only one computer. Keep USB devices away from it, and keep it offline.
Read more about USB security at Inc. Magazine: Malware takes aim at USB devices.

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Which small biz listing sites work for your business

2 comments
There are tons of business listing sites out there, and more pop up every day. Some are geographic, some are by industry, some are like yellow pages, some are just shady. Lots of them try to capture the business owners' attention and dollars. Which ones should small businesses spend time on?

Too many choices
Here's a quick rundown of some of the online sites that list my liquor store:
BizRate.com, MerchantCircle.com, Manta.com, ServicesListed.com, CitySearch.com, YellowPages.com, Ziplocal.com, Local.Yahoo.com, Nexport.com, Likeme.net, Insiderpages.com, GBiz.org, Yelp.com, ineedthis.com, Yellowise.com, Citysquares.com, YellowUSAPages.com, YellowPagesGoesGreen.com, 8coupons.com, b2bYellowPages.com, Liquorstoresearch.com, and ShopAlva.com

2011 Standard Mileage Rates

0 comments
Starting Jan. 1, 2011, the standard mileage rate for a car (also vans, pickups or panel trucks) becomes:
  • 51 cents per mile for business miles driven from 1 Jan thru 30 Jun; 55.5 cents per mile 1 Jul thru 31 Dec, 2011
  • 19 cents per mile driven for medical or moving purposes from 1 Jan thru 30 Jun; 23.5 cents per mile 1 Jul thru 31 Dec, 20122
  • 14 cents per mile driven in service of charitable organizations

Source: IRS announcement of 2011 Standard Mileage Rates

The Brag Basket is still here

2 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from December 3-5, 2010. Since we're wrapping up 2010, let's start sharing year-long accomplishments. What are you most proud of this year? How different are things than where you began?

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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What is your website for?

1 comments
[Andy Hayes is someone I'm thrilled to have made friends with. He is scary smart, very business savvy, and also just a fun guy. He's done lots of work and research about making websites work better, so I welcomed his guest post on small business websites. -Becky]

Last week Becky ranted about the classic small business website problem. She highlighted the number of options and opportunities for small businesses to get a website online, and the pitfalls therein. The whole thing really is enough to give one a headache.


cars in head-on collision
Photo Credit: tm-tm

Websites are a really thorny issue. I deal with it every day because that's where most of my business comes from. And many of my customers struggle with this question too.

I've got the one single question you need to answer that will start to help you solve all that confusion and ikky feelings in your stomach about your online presence: What is Your Website For?

Most business folks have no answer to this question. It's important though, because knowing this drives all of your other online activities.
  • Maybe your site is your commerce platform - you'll actually sell/deliver goods on it. Sounds like it's kind of important, eh?
  • Maybe your site is just an extension of your sales team - guess you better focus on what it says, no?
  • Maybe your site is where many people first hear about you - I hope they like what they see, don't you?

Businesess exist for many reasons, but the primary one is simple: to make money which puts food on your table. How, exactly, does your website contribute to that goal? If it were a member of your staff, would it be earning its salary?

Andy Hayes Andy Hayes is a travel and tourism entrepreneur and social media geek. He's also the author of Why Your Website Sucks, which helps small businesses answer the tough questions about their own websites. Does your website...suck?


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My cheesy productivity folder

9 comments
I've been asked about the simple folder I use to manage all my many projects. I call it cheesy because there really is nothing special to it. I just picked a way that worked for me.

Let me walk you through it.




Each week, I use this folder to review my projects as I plan out the coming week. That way I can keep in mind my important goals and projects.

What tricks do you use to keep all your enterprises moving forward?

Follow up: Jen asked what I use to manage the day-to-day. Here's the video: My Weekly Planner.

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