Is it already time to forget mobile?

7 comments
You know more and more people are using their phone to access the web, and you know that you need to make a mobile friendly site, especially for tourism. But wait, new advice is coming out: can you skip doing a mobile site?

cell phone mobile browser
"Not that smart" phones
like mine will be around
for several years more
At a recent major tourism conference, a speaker advised against creating mobile-friendly websites for your destination. The reason? Mobile browsers are getting so good, that real soon they will be able to display your regular page with no modifications. So there's no need to invest in creating a whole new site.

I think this is bad advice for two reasons.

1. "Real soon" is relative. Even as the cutting edge browsers get better, it will take time to get those out into the hands of real people. How many not-so-advanced mobile phone browsers are out there right now in the hands of your potential visitors? How many more not-so-advanced phones are they buying every day?

2. People want different information when they are on the go. Think about what information you need when visiting a new town. My guess is people want information on the events happening today, basic attraction information, and other info that is not easy to get from Google or Yelp.

How can you tell what mobile visitors really want? Check your current site's analytics. Look for the number and type of mobile browsers used. Also check the pages with the most mobile views.

Secret Tip: you don't have to duplicate your whole site. Instead, create a special mobile FAQ page to answer the most common questions of your visitors on the go. Keep it up to date with the events of the day. If you can't add this to your current site, use a service like Posterous that is automatically mobile-friendly.

What's your plan for reaching mobile visitors?

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Cooperatives as an alternative business model

0 comments
Dave Holm, executive director, Iowa Institute for Cooperatives led a round table discussion at the Midwest Rural Assembly. Since 2012 is the International Year of the Cooperative, this is an opportune time to share that discussion.

Ames Coop
The Farmers' Cooperative
Ames, Oklahoma
A cooperative is no different than any other business in this respect: you have to follow the same business principles. You make decisions differently and distribute profits differently, Holm said.

First steps are to write the business plan and make sure it would work as a business. Then think about the form of the business, Holm said. You need a champion; someone from within the community.

Holm said he sees a huge opportunity to use cooperatives in transitioning businesses: to help an owner retire with the capital, and the employees keep their jobs. This is a common issue with small town businesses.

Minnesota has a hybrid cooperative form, combining an LLC with a cooperative. It can have community ownership, but with outside capital investment. The patrons can decide how much ownership to surrender for the investment, and also determine the payout and investment return on liquidation.

Get an attorney who already understands cooperatives, Holm advised. Otherwise they don't understand it, and they don't want to learn.

Make sure your board listens to management, especially with ag producer cooperatives, several of the discussion participants said. Farmers aren't marketers. All-farmer boards or mostly farmer boards are a failure factor. They will vote to suck out their equity and kill it, one participant said. Do the leadership development needed to help the board succeed.

Another participant told how Canada is using cooperatives to maintain school buildings, after the school is closed. Because the school building is a center of the community, they are using this method to keep it open as a community center. They get the youth involved in the management of it.

Learn more at the National Cooperative Business Association and the International Cooperative Alliance.

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Pick one piece of good news for the Brag Basket

13 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from August 27-29, 2010.

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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Meet Nebraska Senator Mike Johanns

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During the recent Midwest Rural Assembly, Nebraska Senator Mike Johanns stopped in South Sioux City for a community coffee. Since it happened to be in the same building we were in, I stopped in to listen, too. Here are my live notes from the senator's presentation and the question and answer period. This is not intended to be a political editorial; it is intended to be a report of what I heard. I didn't even know the senator's name or political party when we met.

Sen. JohannsThe senator focused his talk on the budget. He presented a short set of poster cards to illustrate the numbers. Mandatory spending covers 57% of the federal budget, Senator Johanns said. Much of what we call "discretionary" isn't all that discretionary. Security, military and related items are included in the discretionary label. Nonmilitary discretionary spending is 14% of the federal budget.

Individual income tax generates 44% of the budget. The total revenue estimate is $2.567 trillion. The deficit is projected at $1.2 trillion, he said.

"The reality is we haven't had a lot of balanced budgets going back a long long time," Senator Johanns said. "We've done that pretty consistently year after year."

Showing a chart that showed deficits going back to the 1970s, the senator said, "This is what we have done over the course of my adult life."

"The truth is, that is someone's future standard of living," he said. "They will have their own wars, their own flu pandemics, their own new technology."

The senator said that China is cutting back on their ownership of US debt. "They have signaled that for a long time because they are worried about us."

"We didn't get here overnight," he said. "We got here over my lifetime. We won't solve it overnight. We have to find some way to arrest that cycle."

The proposal from the bi-partisan fiscal working group may be brought to the floor non-amendable. The vote would have to be for or against, without changes. The senator said he expects the proposal to come for a vote before the end of the year.

The first question from the audience was, "What do you think we should do?"
Johanns answered, "You've got to come to grips with what is driving that mandatory portion of the budget. None of the adjustments that can be made are easy or popular, or they would already have been done. Unfortunately, with the baby boomers, the Medicare portion is going to be the key."

"I am suggesting you arrest this (he slanted his hand up) and start to do this (he slanted his hand down)."

Native American activist Frank LaMere brought up a federal policy that is making it harder for the tribes to do business. Sen. Johanns said that he sits on the Indian Affairs Committee, and he was told that he is the first Nebraska senator to serve on that committee. He asked to talk directly with the leaders to find out what specific actions he could take to help.

The next question was about immigration reform. The questioner stated that the federal government should step in and not let every state do their own solution. The senator answered with the three policies he would like to adopt: No amnesty. Better border enforcement. Workplace enforcement.

"We can't have people pouring over the border, when you don't know why they are here," he said. "I don't think we're being unreasonable." He said that no other country would let you just overstay their visa.

Lance Morgan, CEO of the Ho-Chunk Inc, pointed out that the senator has been to several Ho-Chunk events, such as new business openings. (As an aside, he said, "I'm the Ronald Reagan of Winnebago. I think that still makes me a liberal.") He told the senator, "You always ask how you can help, and the best thing you can do is leave us alone." Morgan said Ho-Chunk faces an incredibly escalating rate of health insurance.

"Boy I would love to have you sit down with my staff," Johanns said. "Maybe from my place on Indian Affairs, maybe there are some things we can do to let you kind of do your own thing."

Another questioner asked about the new pipeline that is proposed to cross Nebraska. Will there be any requirement for an emergency response plan or a fund in case of a leak or spill? The Senator said the state may not have the ability to do very much here, because it is under the jurisdiction of the State Department. Rather than a response plan or a fund, if this isn't the right place for this, we should figure that out right now, he said.

Sen. JohannsAnother audience member made a statement about how we need less government. In his answer, the senator referred to Section 9006 of the health care legislation. It expanded the vendor 1099 requirement, from only vendors with whom a business does $600 worth of business a year, to virtually all transactions. He said he was trying to get it changed or repealed, but it's been a very difficult effort. It should be the first vote when they get back in September. The IRS consumer advocate says it's such a massive volume of information that it is useless, he said.

South Sioux City Administrator Lance Hedquist asked if the federal budget will be under continuing resolution through January or so. Yes, Johanns said. There is not enough time to finish a budget by the end of the federal fiscal year.

Another audience member said she was reading this morning that Russia is poised to send the last tube of fuel to Iran to complete their nuke. And the response from Israel will be on August 20-something. And this president hasn't treated the prime minister of Israel with enough respect. Senator Johanns answered that Israel is important, and a nuke in Iran would be a very destabilizing force.

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Rural issues come to the fore in Australia

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Our friend Des Walsh from Australia sent me a great email, that I just had to share with all of you.

You might not have known but we had a Federal election here on Saturday. The outcome hangs in the balance (although I don't think there are any hanging chads), with the likelihood of a hung Parliament - current Labor gov 73 seats, current opposition conservative coalition 73, give or take one or two, and the balance of power in the hands of three independents from rural or regional (ie not big city) electorates. One of them at least is from Central Casting as the rural eccentric, cowboy hat and all - Bob Katter. But crazy like a fox. (video)

A single-minded representative. A couple of pundits have said that Bob (member for the electorate of Kennedy) has 3 issues - Kennedy, Kennedy, and Kennedy.

The electorate of Kennedy is one third of the land mass of the State of Queensland and covers some 357,784 square miles.

The three independents have suddenly acquired a whole bunch of powerful friends who wouldn't have given them the time of day last week.

In the election campaign the gov said they'd spend $43 billion on the new National Broadband Network (fiber all over this big country) and the Opposition said they'd do a $6 billion job and leave it to the private sector to sort out the details - wireless, satellite, yada yada yada. Lots of ignorance and fibs on both sides.

So guess what one of the key issues and thus bargaining chips is for the three blokes from the bush? Broadband!

Should be interesting.

Read more of the story in The Australian.

Des
-
Des Walsh
Business mentor coach & social media strategist
Manager, PitchEngine Australia & New Zealand


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Why you should focus on the problems

7 comments
"Obstacles are what you see when you take your eye off the goal." I'm sure you've heard this platitude, or many like it, but I have some contrarian advice for you. Focus on the problems and obstacles; focus on removing them. 

Low water crossingDr. Ken Jones, President of Lubbock Christian University, presented this idea at the Texas Association of Convention and Visitors Bureaus conference.

Key fact: Only 15% of people are truly goal oriented. The rest are problem solvers.

Only 15% of people can start with the vision, set goals, and then be motivated to work effectively towards those goals. Most of the rest of the population are problem solvers, and they are very good at it, he said. 

If you're one of the 85% who are not easily motivated by traditional goal setting, you shouldn't feel so alone. And you should pay attention to this idea. 

Examine your vision and goals. Think about what is keeping that vision from coming true. Now, what would happen if you could remove those obstacles? 

The leader sets the vision. Then the whole team works together to identify the problems and the obstacles in the way. Everyone works on removing the identified obstacles and solving those problems, Jones said. 

What do you mean you don't have a team? Of course you do. There's you and your board of advisors at the very least. 

There will always be problems, but keep removing the problems. Remove the obstacles, and the vision comes true. 

(If you're wondering about the picture, yes, we made it across.)

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Your invitation to share

8 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from August 20-22, 2010.

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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Free legal forms for small businesses

1 comments
If you've searched online for sample legal documents and contracts, you've found a mess. Lots of paid services and few documents you can use. So WhichDraft caught my attention.

WhichDraft.com walks you through a question and answer process to create legal documents, like contracts, agreements, and leases. There is also a sharing feature, so you can share your resulting document with another person.

I certainly saw plenty of small business related items, for contractors, consultants, and entrepreneurs. I'm not qualified to offer a legal opinion on the resulting documents. I can say that it looks like a good, free resource.

Do you have experience with the site?

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One key tip when calling the IRS

0 comments
Did you ever want to be able to actually talk to someone "in the know" at the Internal Revenue Service? Well, here it is: a list of IRS phone numbers and web site links designed to give you the answers you need. It is quite an extensive list.

I only have one caveat: stay away from the dreaded (800) 829-1040. This is the general call number for the IRS and is staffed by those with only a general knowledge in tax matters. So, stick to the more directed numbers.

Glenna Mae is an Enrolled Agent, a specialist in income taxes. 

The next wave of opportunity

1 comments
Natural Resources are the center of major entrepreneurial
opportunities. Is this the next wave of action for small town
entrepreneurs?

The broad topic of natural resources was our assignment for a "world
cafe" discussion session at the Midwest Rural Assembly yesterday. It
got me thinking about just how much of a central role natural
resources play in our opportunities, our tourism, our
entrepreneurship, and of course our agriculture.

Our young people see the resources and opportunities in the big city.
They don't see the huge resources here, in small towns. From Twitter,
Joe Crockett asked if that was because we are in the middle of these
resources, so we just take them for granted. I think he's absolutely
right.

How do we bring together entrepreneurship, innovation, and the
protection of natural resources for our residents, our visitors, and
our legacy? That's the challenge.

Natural resources are also key to existing businesses making an
evolution. One example is power companies helping customers reduce
consumption. That is a major transition. More farms going more towards
organic, etc. Agriculture is transitioning in a number of ways.

Ultimately, how do we retain more of the economic benefit locally
while developing these resources? I think part of the answer is
growing local entrepreneurs and businesses around natural resources.

Natural resource development issues can be more complex than any of us
really think. The Agriculture Utilization Research Institute recently
issued a "Green jobs in food production" report. Had you really
thought about the number and diversity of entrepreneurial
opportunities just around green jobs in agriculture, production and
processing?

My local resource conservation and development council, High Plains
RC&D in Oklahoma, is quite forward thinking. They work on turning the
invasive eastern red cedars into marketable products. They are
exploring the geothermal potential in our area and how it ties to
algae production. These aren't just dreams; they are successful
businesses, pilot projects, and demonstration units active now. If you
are looking to explore the potential of natural resources in your
area, start with your local RC&D council.

Gary Funk from the Community Foundation of the Ozarks made an
excellent point: protecting natural resources can be the issue that
brings together people in rural places. It's the most basic form of
common ground.

Interview with Dan Gordon

2 comments
Dan Gordon and me
Original photo by Scott Townsend
Edited by James Shewmaker

Dan Gordon is the fourth generation of his family at Samuel Gordon's Jewelers, a business that has survived for over 100 years.

Although based in Oklahoma City, we found plenty of similarities with small town business and traditions. Dan shared his approach to social networking and how they have changed their marketing spending.

Don't miss his grandfather Norman's "drip drop method" to business.

Interview with Dan Gordon MP3 file

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What we proposed for SXSW topics

5 comments
South by Southwest allows the public to offer input on the choice of topics for the Interactive Festival, coming up in March 2011. (Yest, that's far away, but SXSW likes to plan ahead.)

SXSW 056Any person may register and vote, whether or not they plan to attend the festival. Comments are especially welcome.

I cooperated with several people to submit proposals this year. My favorite is What We Can Learn from Small Town Entrepreneurs with Barry Moltz. This is the topic we are writing together. I'd love your support.

My Tourism Currents partner Sheila Scarborough put in Tourism Catches On: Old Industry Meets New Media with Andy Hayes and me. Andy and Sheila have a ton of wonderful tourism examples to share, and I'd love to see this one selected.

The panel I put in under my own name is a cooperative effort with Liz Strauss and Barry Moltz, called Micro-Business Rapid-Response Success-Failure Q&A. We're proposing a small business Q&A session, but with a difference: time limited and rapid fire. It should be different than anything you've heard before.

Nathan Wright of Omaha put together Social Marketing Lessons Learned on the Farm to include me and more great folks. (That's the danger of writing ahead - I can't remember now who the other person was!)

Two more "rural" topics caught my eye: Offline America, Why We Have a Digital Divide and Educating Web Workers: The Story of Bennington College.

I'd also like to promote my fellow Okies, on the Okies at SXSW list.

And if you're a friend of Liz Strauss and Terry Starbucker, they've put together the Friends of SOBCon SXSW panels list.

Did you propose a panel? Share it in the comments!

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Changing our comment policy

0 comments
We love your comments. Frequently, you add much more value than I do. I don't want anything to change that.

Here's what is changing. Please do NOT enter a keyword phrase, business, product or service name as your name in the comment section. Doing so will get your comment deleted. Use YOUR name.

I should point out that some of you are great friends and commenters who have been using a key phrase in place of your name. We still love your input and want to see you, but we'd like to be able to recognize you when you drop by.

Read our full comment policy.

To sum it up, I'm going to borrow a phrase from Chris Garrett: Our house, our rules, play nice.

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What if you bragged

8 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from August 13-15, 2010.

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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Why the tire store upgraded their customer coffee

3 comments
By Jon Swanson

Being individually responsive can be challenging. We talk about the idea, but how do you specifically customize things that are not part of your core service but help create the environment?

coffeeLet me give you a very concrete example.

I drink coffee. Often. I like when businesses provide coffee, but shudder when it is made by people who don't drink coffee. They measure wrong, they don't care how old it gets. My tire change place used to have coffee that way. I took my own.

About six months ago, things changed. They bought a Keurig single serve coffee maker.

Now, the coffee is always fresh. I get to choose what kind of coffee and how strong I want it. The last time I was in, I even made tea.

And no one working there has to spend time fixing coffee, cleaning the pot. My guess is that it will be cheaper for them than the old way.

And my guess is that it will help the sales of Keurigs.

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Fam tour basics for tourism businesses

7 comments
A "fam" tour, or familiarization tour, is a common tool in the tourism industry, but almost no one takes time to explain the idea. Let's go through the basics of fam tours for small business.

Hutch 208
Bloggers on a fam tour in Hutchinson, KS.
That's me and Jeanne on the left.
Tourism expert Sarah Page explained that a fam tour is "a short tour geared toward the press or travel trade to familiarize them with the attractions of a particular area. The hope is that after the tour the press will write stories and articles about the area, and the travel trade will begin to book tours there."

So if you run a bed and breakfast, you might give a night of free lodging to a small fam tour group in exchange for the hope of exposure that would lead to future business. If you could have your B&B featured in a national magazine or on a popular travel blog, wouldn't you trade a night's stay to get it?

Who might come on a fam tour? 
While travel writers are the most common fam tour participants, there are lots of different people who you might see:
  • people who publish in traditional media like newspapers, tv and magazines
  • people who publish online with blogs, videos, audio, photos and the like 
  • people who book tours, like group tour organizers
  • people who recommend travel, like your state or regional tourism groups


Do fam tours actually work? 
Well, firm numbers are notoriously hard to come up with. How do you know how many people read an article and decided to come to your location because of it? I do know they've been around for a long, long time. And I know at least one town that landed a major conference because of a blogger fam tour. A well run fam tour is much more likely to get results than a train wreck or forced march. It's tricky, but make sure that the person organizing your tour is good at both organizing and working with people. 

It also matters how you present yourself. If your business and destination are outstanding, then great! Go ahead. If you need some work, some improvement, or some repair, take care of all that before you bring in the people who could spread the word of your shortcomings far and wide. 

How can you get your business involved in a fam tour? 
Check with your local tourism group, convention and visitors bureau, tourism board, etc. Also check in with your state or regional groups. No luck? You can consider running your own fam tour, by cooperating with other local businesses and attractions. You'll want to do more research and learning before you do your own tour, but the results could definitely be worth it. 


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What to do with you Microsoft Accounting data

5 comments
One reality of software is that sometimes it goes away. Microsoft Office Accounting was discontinued in November of 2009. Microsoft Money (for personal accounting) was also discontinued. I have no idea how many small businesses were using MS Accounting or MS Money, but Sage Accounting just sent out a press release about their options for "where to go now." So this seemed like a good time to talk about it.

Sage Peachtree
Sage is now offering Sage Peachtree Pro Accounting 2011 free of charge plus conversion assistance and 30 days of free support and online training.

Through September 30, 2010, small businesses interested in obtaining a free, fully functional, downloadable version of Sage Peachtree Pro Accounting 2011 to replace their Microsoft Office Accounting may visit www.peachtreeoffer.com/msoa. For those interested, Sage will assist them with company set-up by converting the following information from Microsoft Office Accounting: Chart of Accounts, Customers, Customer Contacts, Employees, Inventory, Jobs, and Vendors.
You will need to provide your Microsoft Office Accounting serial number. Here's the press release.

Intuit QuickBooks
Intuit is providing a free conversion tool.  It converts data from Microsoft Small Business Accounting and Office Accounting products through the 2009 versions into QuickBooks Pro, Premier, and Enterprise Solutions editions. It can also convert Microsoft Office Accounting Express to QuickBooks Simple Start 2010. Here's the related press release.
Disclosure: Small Biz Survival has partnered with Intuit in the past. See our Disclosure page.

Microsoft Money Sunset 
Microsoft has released a "sunset" edition of Money. It allows you to use the software without online activation. If you had business data in a Money file, this could help you to get your data back out. Technically, anyone could download and start using it, but I certainly don't recommend it at this point. You'll find it on the Microsoft Money Home page.


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140Conf SmallTown is Nov 1 in Hutchinson KS

4 comments
On November 1, 2010, a group of small town advocates and technology geeks will convene at the Fox Theater in Hutchinson, Kansas, for the first 140 Characters Conference Small Town.

Hutch 183Entrepreneur Jeff Pulver is the driving force behind the 140 Character Conference, or 140Conf for short. It's not about Twitter. It's about the ways real time online communication is changing almost everything. 

We'll be finding new voices and sharing them on the national stage, and involving the world in discussion, real time to watch, connect and engage with us.

This would not be possible without Cody Heitschmidt. He brought me to Hutch in the first place, and he has been the driving force in organizing all the preliminary details. Here's Cody's announcement post: INCREDIBLE NEWS for my hometown. Cody is very enthusiastic. :)

This can't be just about Hutchinson. It's about all of us in small towns, all over. I need you to help find the people who ought to attend. I need your help in reaching out and promoting. 
  • Help spread the word: Blog, tweet, Facebook, and email your small town networks.  
  • Have something to say, or a story to tell? Put in a speaker proposal
  • Want to get your organization involved? Sponsor the conference by sending an email to me or to: jeff@140conf.com
  • Check the official website: 140Conf SmallTown As we get more details, that is where we'll post them. 
And mark your calendars for November 1. You might want to schedule an extra day or two, just to see all the cool stuff in Hutch.

www.flickr.com



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Time to share the good news

8 comments
Even though I call this the Brag Basket, it's not really about bragging. It's about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend.

The basket is open all weekend, from August 6-8, 2010.

Speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others' stories brings us a bit closer to being a community.

How does it work? You write a comment on this post, email me, tweet me, or comment on Facebook. You tell something great about your week, or you give applause to someone who did good stuff this week. Or you celebrate something wonderful that you tried that failed.

This is not an ad. (I delete the ads.) It's a conversation with friends. So jump in. And remember to cheer for each other.

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Where does Rural fit in Urban Planning policy

0 comments
Last week, I listened in on the National Rural Assembly Webinar Series: Exploring Rural Policy Opportunities. Speaker Anita Brown-Graham, Director of the Institute for Emerging Issues at North Carolina State University, lead us through some of the opportunities for rural issues in the current policy environment. Tuesday, we covered the tourism opportunities. Today, I want to focus on the rural-urban connection.

The current administration has a strong emphasis on urban issues, so where do we find opportunities for rural issues in this environment? Brown-Graham encouraged rural people to participate in conversations on urban policy because there is a strong connection between rural and urban policy issues.


  • Sustainable Communities Initiative - This initiative is kind of unprecedented, Brown-Graham said. The federal Department of Housing and Urban Development, Department of Transportation and Environmental Protection Agency are working together and providing incentives to regional planning. It promotes all the things the Smart Growth movement was talking about.


  • Megaregions - Almost every rural area of the United States is influenced by the economy and issues of a major metropolitan area. Megaregions are the massive areas of influence that usually include several major metropolitan areas, along with wide swaths of rural areas. America 2050 has a map of the megaregions and their areas of influence. The entire America 2050 site is worth spending some time on, to better understand the connections of rural and urban planning. 



  • Food systems - Rural economies can build a direct rural-urban link through food systems. To address inner-city food deserts, USDA is looking to establish new farmers markets and supermarkets in urban areas, Brown-Graham said. I would also connect this with the USDA Know Your Farmer, Know Your Food project. 

Brown-Graham also made an excellent point about the differences in rural communities:

Not all rural communities are:

  • agriculturally based
  • in economic distress
  • remote or economically disconnected from metro areas


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Bringing the 140Conference to a small town

2 comments
It's coming. We're bringing the 140Conference to a small town. We're very, very early in the process, so I want you to get involved.

Jeff Pulver and me at the 140 Conference in London
Entrepreneur Jeff Pulver is the driving force behind the 140 Character Conference, or 140Conf for short. It's not about Twitter. It's about the ways real time online communication is changing almost everything. 

The big questions are when and where. We're nailing those down now. The date will be in the first two weeks of November 2010. The location is going to be in northern Oklahoma or central Kansas. We're getting cost numbers from three towns right now. Stay tuned for announcements!

Let's not wait until everything is set; here's how you can get involved now:

  • Catch Jeff and friends on the Road Trip. Leading up to the Detroit 140Conf, Jeff and friends will be making a road trip across the Midwest August 22 to August 28, 2010. Once we started talking about doing a Small Town 140 Conf, Jeff immediately re-worked his trip to reach more small towns. He'll be going through Ohio, Indiana, Missouri, Kansas, Nebraska, South Dakota, North Dakota, Minnesota, Iowa, Wisconsin and Illinois. If you're on or near the road trip route, RSVP for a tweetup, and let us know in the comments here. 
  • Get on the Twitter list. Put your Twitter name in the comments or send me an @ reply on Twitter to let me know. 
  • Watch the hashtag. All the good discussion is going on through Twitter, with the hashtag #140conf
  • Have something to say, or a story to tell? Put in a speaker proposal
  • Want to help financially or get your organization involved? Sponsor the conference by sending an email to me or to: jeff@140conf.com

Thoughts? Ideas? Are you as excited as I am?

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Tourism opportunities in Americas Great Outdoor Initiative

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[If you are interested in training for social media marketing in tourism, look at the online courses Sheila Scarborough and I developed at Tourism Currents. Enrollment is now open. --Becky]

Conservation is big on the national policy agenda, and that may spell opportunity for rural tourism.

Hunter at SunsetLast week, I listened in on the National Rural Assembly Webinar Series: Exploring Rural Policy Opportunities. Speaker Anita Brown-Graham, Director of the Institute for Emerging Issues at North Carolina State University, lead us through some of the opportunities for rural issues in the current policy environment.

America's Great Outdoors Initiative calls for national cooperation around conservation. It involves the federal, state and local governments, land trusts, tribal leaders, and everyone else you can think of. In fact, it includes you: convention and visitors bureaus, small businesses, trails, local development groups, etc. All of us. This is a pretty big chance to bring your local people and your visitors together to protect the assets that bring you tourism in the first place.

The Initiative will support a 21st century conservation agenda that builds on successes in communities across the country, and will start a national dialogue about conservation that supports the efforts of private citizens and local communities. [Source: Department of Interior.]
I think you could take this idea, and use it as the driving force behind any number of projects to help conserve and protect our great outdoors. As a starting place, look at the Organizer's Toolkit for Listening Sessions.

What are you doing to involve your visitors in protecting your places?

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Turn your marketing from panic to joy

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[When small town gal Erin Verbeck of Joy of Marketing reached out to start a conversation with us about small town marketing, I knew we had to find a way to cooperate somehow. We've started with this guest post from her partner, Sarah Petty. I'm sure it's the start of a beautiful friendship. -Becky]

By Sarah Petty

Small business marketing isn’t really what it seems now is it? If you are in a really small town and you have maybe an employee or two, you are going to have a much smaller budget than “small businesses” in a large city with 50 employees. So how do you compete? Do you buy newspaper ads? Magazine ads? Television ads? What if you don’t have the budget or times are slow?

The first thing many small business owners do in slow times is to discount their products and services. S A L E. It’s the four-letter word killing small businesses in America. What happens when you panic and discount your products? First, you are devaluing your brand. You sacrifice long-term profits for short-term sales. You also attract price-sensitive buyers and you teach your very best clients to wait for the sale.

The good news is that you don’t need to turn to discounting your products to generate more business. Vilfredo Pareto, an Italian economist over 100 years ago, discovered the 80-20 rule. This principle, which proved that most outcomes (80%) come from a small number of inputs (20%). By applying this rule to our business, we know that 20% of our clients are more valuable than others.

Many business people concentrate on prospecting and bringing in more customers when much of the time, you have this community of people who LOVE you who can keep your business thriving. Why not create more things for your current clients to purchase that will thrill them! As a small business owner, your database is your biggest asset so get to know your best clients and create products for them, give them more attention and treat them differently.

Here are a few ideas that can keep your very best clients excited about doing business with you!

- Keep your ears open and visit with your clients. You can even connect with them on Facebook. When you see one of your best clients doing something charitable, reach out to them and ask what you can do to help. If one of my best clients is in charge of the fundraising at their child’s school, I donate a large product because I know it is in their best interest to raise a lot of money. She will be running around the event telling people to bid and bragging about us.

- Gift your best clients at the holidays. This isn’t a marketing scheme or a special offer to come in and save 20%, it is truly a thoughtful gift. I am a photographer and in my business, we have sent notecards, leaded glass holiday ornaments and custom designed small canvasses from my photography studio. It creates a buzz going into January and it also creates loyalty and reminds our clients why they love us.

- Make sure that your best clients get first dibs on any new products and services or any specials. No doubt retailers need to discount to clear out inventory so give your best clients notice first. This is a great reason to create an email database. Email blasts costs you pennies and create loyalty when used properly. My landlord, who owns the large interior design space across the street, was downsizing so a large retailer could come in. He started discounting at 30%, then 50% and eventually got to 75%!!! Who do you think was the first to know about these sales? If he is selling at a loss at 75%, of course he creates goodwill with his tenants when they get these great prices first.

By giving special attention to your very best clients, it doesn’t mean you need to stop prospecting altogether. Instead you need to pay attention to your valuable database. My challenge to you is to stop using the four-letter word, S A L E and give your best clients more L O V E.

Sarah Petty
Photo by Rod Evans, used with permission
There’s never a quick trip to the grocery store for Sarah Petty. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough.

A highly-acclaimed speaker, author, business owner and coach, Sarah has inspired thousands of small business owners to use beautiful marketing to take their business to the next level at The Joy of Marketing (
www.thejoyofmarketing.com). Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun! You can learn more from Sarah and get free marketing tips especially for small business owners at www.thejoyofmarketing.com.


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