Ride around in the pasture with Don, and he can tell you the parentage of every animal.
"What's that tag number? 0282? That's another Dominator son. His mother is a real good cow. Her father was the grand champion ... "
What Don Zahorsky can teach you about branding
Don Zahorsky is an old cattle breeder in my neighborhood. He's been in the business of registered Angus cattle for decades, even back when my dad was a kid.
Ride around in the pasture with Don, and he can tell you the parentage of every animal.
"What's that tag number? 0282? That's another Dominator son. His mother is a real good cow. Her father was the grand champion ... "
Ride around in the pasture with Don, and he can tell you the parentage of every animal.
"What's that tag number? 0282? That's another Dominator son. His mother is a real good cow. Her father was the grand champion ... "
Categories:
Best of,
marketing,
Small Biz 100
Turning fingerprints into a business
[My friend Chuck Huckaby sent this small biz story to me. Chuck usually writes on business opportunities, and he thought we'd like the the story that goes with this one. -Becky]
This is something that may be of interest to your audience. Just passing it your way.
I've seen this guy build this from nothing to a nice income for himself. It might help some small businesses create a nice income stream. He's also a personal friend. We've served as sheriff's chaplains together. A very giving man.
FingerprintUSA.com – Helping Local Business Generate Income and Customers
I hope he's able to put money in the pockets of lots of businesses dotting the countryside by helping them start this service.
Chuck
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This is something that may be of interest to your audience. Just passing it your way.
I've seen this guy build this from nothing to a nice income for himself. It might help some small businesses create a nice income stream. He's also a personal friend. We've served as sheriff's chaplains together. A very giving man.
FingerprintUSA.com – Helping Local Business Generate Income and Customers
I hope he's able to put money in the pockets of lots of businesses dotting the countryside by helping them start this service.
Chuck
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Categories:
entrepreneurship,
ideas,
POV
Set your business apart
Something just as simple as a Mariachi Band to roam around a restaurant will make your customers talk and remember. It's not reinventing the wheel. It's not rocket science, but in small town central Kansas town... It's definitely memorable.Mariachi band video
Cody Heitschmidt
http://www.twitter.com/codyks
http://www.codytalks.com
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Categories:
customer service,
entrepreneurship,
marketing
End of the Month Brag Basket
It's Friday, and that means the Brag Basket is open for the
weekend. (August 28-30, 2009 - I'm putting dates because sometimes a person will comment on an old basket by mistake.)
Hey, it's the end of the month! Any special end-of-month brags??
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
Hey, it's the end of the month! Any special end-of-month brags??
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
Categories:
brag basket
Idea: Delivery outside of town
Here's a business idea for you: be the delivery service for the outside-of-town folks.
My house is eight miles outside of Alva. I would gladly pay extra for an occasional pizza delivery, especially on weekends. (Like last weekend, for example!)
My cousins live outside of Norman, Oklahoma, and I was sitting at their house when this idea originally occurred to me. They can't get pizza or any other deliveries out there.
In our part of the world, we're seeing lots of folks moving to country homes, so demand is going to go up.
You can decide whether to take orders directly, or let customers order the take-out, and then order delivery from you. Expand it to grocery deliveries, or anything else that seems to make sense.
This is an example of one business that is going to work better in higher-trust rural areas, I think.
What do you think? Viable? Know of any examples?
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My house is eight miles outside of Alva. I would gladly pay extra for an occasional pizza delivery, especially on weekends. (Like last weekend, for example!)
My cousins live outside of Norman, Oklahoma, and I was sitting at their house when this idea originally occurred to me. They can't get pizza or any other deliveries out there.
In our part of the world, we're seeing lots of folks moving to country homes, so demand is going to go up.
You can decide whether to take orders directly, or let customers order the take-out, and then order delivery from you. Expand it to grocery deliveries, or anything else that seems to make sense.
This is an example of one business that is going to work better in higher-trust rural areas, I think.
What do you think? Viable? Know of any examples?
Photo by Colton Foote.
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Categories:
ideas
Play to your tourism strength
In small town tourism, play to your strength; use what you've got.
Avard, Oklahoma, is celebrating their centennial at their annual Folk Festival. They are a tiny town, practically a ghost town. They play up their cowboy heritage at this event with a dutch oven cook off, a quilt show, western musicians and much more. Did I mention they only have 12 people in the town of Avard? Twelve! And they do this every year. I've helped them a couple of times to apply for Oklahoma Arts Council Grants as they grew the event. This year, they've added that website.
How could we reach more potential visitors for Avard? How about:
So here's the discussion question:
What is your favorite home town event?
This can be your own, or the Eufaula Okra Fest, as long as it builds on a home town strength. Tell us what makes it great and how you'd bring in more people.
Special Note for Woods County Locals:
Don't miss the archeology and western art event in Freedom this Sunday, Aug. 30, 2009, 2-4 pm.
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Avard, Oklahoma, is celebrating their centennial at their annual Folk Festival. They are a tiny town, practically a ghost town. They play up their cowboy heritage at this event with a dutch oven cook off, a quilt show, western musicians and much more. Did I mention they only have 12 people in the town of Avard? Twelve! And they do this every year. I've helped them a couple of times to apply for Oklahoma Arts Council Grants as they grew the event. This year, they've added that website.
How could we reach more potential visitors for Avard? How about:
- Use the Google AdWords grant program to place some pay-per-click ads at no cost.
- Spend some advertising funds on Facebook local ads. These can be amazingly affordable.
- Call a few people from previous years. See if you can find some photos to use on your own site or upload to Flickr, especially to the Oklahoma Travel groups.
- Send a personal invitation to the local Oklahoma bloggers, like Blog Oklahoma and Okie Legacy to attend this year.
- Take a ton of video and photos at this year's event, and get it posted all over online.
So here's the discussion question:
What is your favorite home town event?
This can be your own, or the Eufaula Okra Fest, as long as it builds on a home town strength. Tell us what makes it great and how you'd bring in more people.
Special Note for Woods County Locals:
Don't miss the archeology and western art event in Freedom this Sunday, Aug. 30, 2009, 2-4 pm.
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IRS Features Recovery Tax Credits on YouTube, iTunes
WASHINGTON — The Internal Revenue Service today announced the availability of video and audio products to help taxpayers take full advantage of the 2009 tax provisions in the American Recovery and Reinvestment Act.
The IRS has launched a YouTube video site and an iTunes podcast site to better serve taxpayers.
People can visit the video site at www.youtube.com/irsvideos to view information about the Recovery, tax tips and how-to videos. These videos will be in English, Spanish, American Sign Language and other languages.
The YouTube focus will be on the provisions of the American Recovery and Reinvestment Act. Videos will highlight the $8,000 first-time homebuyer’s credit for those who purchase a house this year, the sales or excise tax deduction on new car purchases and the expanded credits for education and energy conservation.
The IRS YouTube channel will debut with seven Recovery videos in English and ASL and eight in Spanish. Also, included will be a video on using the IRS Withholding Calculator. Many workers received the Making Work Pay tax credit in April through their tax withholding at work. However, people who have more than one job or working spouses should especially check their withholding to ensure neither too much nor too little is being withheld. People can use the calculator to help determine if they should make adjustments.
People can visit the audio site at iTunes to listen to IRS podcasts about ARRA tax credits. People without an iTunes account can hear those same podcasts, in English and Spanish, on IRS.gov’s Multimedia Center.
The IRS has launched a YouTube video site and an iTunes podcast site to better serve taxpayers.
People can visit the video site at www.youtube.com/irsvideos to view information about the Recovery, tax tips and how-to videos. These videos will be in English, Spanish, American Sign Language and other languages.
The YouTube focus will be on the provisions of the American Recovery and Reinvestment Act. Videos will highlight the $8,000 first-time homebuyer’s credit for those who purchase a house this year, the sales or excise tax deduction on new car purchases and the expanded credits for education and energy conservation.
The IRS YouTube channel will debut with seven Recovery videos in English and ASL and eight in Spanish. Also, included will be a video on using the IRS Withholding Calculator. Many workers received the Making Work Pay tax credit in April through their tax withholding at work. However, people who have more than one job or working spouses should especially check their withholding to ensure neither too much nor too little is being withheld. People can use the calculator to help determine if they should make adjustments.
People can visit the audio site at iTunes to listen to IRS podcasts about ARRA tax credits. People without an iTunes account can hear those same podcasts, in English and Spanish, on IRS.gov’s Multimedia Center.
Categories:
finance,
recession,
tax matters
Having trouble commenting?
One frustration at Small Biz Survival is hearing that you had trouble commenting. I want to share a few tips that can solve or at least work around some of those problems.
Red error message: "Your request could not be processed. Please try again."
If none of that worked, or you just want to reach us a different way, try one of these.
And if you've found a trick that works to solve a commenting problem, please share it in the comments here! Thanks.
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Red error message: "Your request could not be processed. Please try again."
- This problem seems to be especially common on iPad. Click "Post Comment" again immediately. It almost always goes through the second time.
- For some reason, Mac users with Firefox are more likely to have a problem commenting. I hear that using Safari sometimes works better. I'm sorry about this problem with our commenting software.
- Our commenting software uses a third party cookie. Setting your browser to allow third party cookies seems to clear up many comment problems. Not everyone is comfortable with accepting third party cookies, so use your own judgment.
If none of that worked, or you just want to reach us a different way, try one of these.
- Send me your comment via email, and I will happily post it. becky@smallbizsurvival.com
- Post on our Small Biz Survival Facebook page. All our posts here appear as notes in Facebook.
- Comment on my FriendFeed or Buzz. All Small Biz Survival articles also appear in my BeckyMcCray FriendFeed and my Google Buzz.
- Tweet me your comment to @beckymccray or @sbsurvival.
And if you've found a trick that works to solve a commenting problem, please share it in the comments here! Thanks.
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Categories:
announcement
So much to share in the Brag Basket
It's Friday, and that means the Brag Basket is open for the
weekend.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
Categories:
brag basket
Ideas worth speaking about
A few topics we discuss around here have formed the basis of my proposals for panels at SXSW Interactive 2010. I think you'll recognize them. These proposals are now up for voting through Friday, September 4, 2009. If you like them, consider leaving a comment or voting thumbs up on them.
Why SXSW Interactive?
Because I've been to SXSW twice now, originally because it's the closest event to me. Since attending, I've found it's a terrific resource for stretching your brain. I can't think of any other way to connect with such a broad range of ideas related to the world of interactive media. There was even an art show tucked in to last year's SXSW. My first year, small business owner Rex Hammock suggested I attend at least one technical panel that I would never normally think of attending, just to hear new things. I did, and I did. I recommend it to you, too.
You don't have to be planning to attend SXSW to vote or comment on these proposals. You just have to be interested.
How Did This Happen? I'm in Business!
Why does business have to be so complicated? Where's the checklist for all this? What about the IRS? Learn how to create a business, choose a structure, and figure out which expenses are deductible, all specifically targeted for interactive and new media creators, presented by someone who has been there. Liz Strauss will be joining me to answer your questions on the spot. (This idea was originally sparked by a question Chris Brogan asked me at SXSW 2008.)
Escape! Live and Work Where You Want
What's one step beyond being a web worker or a work shifter? Moving out of the big city. Looking to escape long commutes and crowds, professionals are running into broadband issues, limited amenities, and culture clashes. How do you overcome those, and live where you want? I'll be joined by Alaska resident Aliza Sherman and Australia Gold Coast resident Des Walsh (via Skype!) to spill some of the secrets we've been keeping from the city folk, about living your life while making a living, from anywhere you want to be.
Sheila Scarborough and I cooperated in creating a panel, on another topic you'll recognize from around here:
Drawing the Line Between Free and Paid
Is "Give it away, give it away now!" really a good idea? We share our knowledge by blogging and being helpful; it does not pay the bills, but it can indirectly market our services. How to draw the line between giving away free ideas and possibly attracting more paid clients?
And Sheila also developed this panel on ethical questions that I think will resonate with you:
Can They Buy Your Voice? Blog Disclosure Ethics
Most bloggers haven't figured out how to make money online any better than mainstream organizations. If the answer is at least some paid or sponsored content, then accusations fly that accepting freebies undercuts that vaunted blogger independent voice (and there's the FTC and Google to worry about.) What's your answer?
Thanks for your support. If you have a SXSW proposal of your own to promote, or you find an interesting one you'd like to give some attention to, tell us about it in the comments.
New here? Take the Guided Tour. Like what you see? Subscribe.
Because I've been to SXSW twice now, originally because it's the closest event to me. Since attending, I've found it's a terrific resource for stretching your brain. I can't think of any other way to connect with such a broad range of ideas related to the world of interactive media. There was even an art show tucked in to last year's SXSW. My first year, small business owner Rex Hammock suggested I attend at least one technical panel that I would never normally think of attending, just to hear new things. I did, and I did. I recommend it to you, too.
You don't have to be planning to attend SXSW to vote or comment on these proposals. You just have to be interested.
How Did This Happen? I'm in Business!
Why does business have to be so complicated? Where's the checklist for all this? What about the IRS? Learn how to create a business, choose a structure, and figure out which expenses are deductible, all specifically targeted for interactive and new media creators, presented by someone who has been there. Liz Strauss will be joining me to answer your questions on the spot. (This idea was originally sparked by a question Chris Brogan asked me at SXSW 2008.)
Escape! Live and Work Where You Want
What's one step beyond being a web worker or a work shifter? Moving out of the big city. Looking to escape long commutes and crowds, professionals are running into broadband issues, limited amenities, and culture clashes. How do you overcome those, and live where you want? I'll be joined by Alaska resident Aliza Sherman and Australia Gold Coast resident Des Walsh (via Skype!) to spill some of the secrets we've been keeping from the city folk, about living your life while making a living, from anywhere you want to be.
Sheila Scarborough and I cooperated in creating a panel, on another topic you'll recognize from around here:
Drawing the Line Between Free and Paid
Is "Give it away, give it away now!" really a good idea? We share our knowledge by blogging and being helpful; it does not pay the bills, but it can indirectly market our services. How to draw the line between giving away free ideas and possibly attracting more paid clients?
And Sheila also developed this panel on ethical questions that I think will resonate with you:
Can They Buy Your Voice? Blog Disclosure Ethics
Most bloggers haven't figured out how to make money online any better than mainstream organizations. If the answer is at least some paid or sponsored content, then accusations fly that accepting freebies undercuts that vaunted blogger independent voice (and there's the FTC and Google to worry about.) What's your answer?
Thanks for your support. If you have a SXSW proposal of your own to promote, or you find an interesting one you'd like to give some attention to, tell us about it in the comments.
Photo by Becky McCray
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Categories:
announcement,
events
Five Amazing Sites to Help You Figure Out Small Biz Social Media
(Mark Hayward is back with another guest post on marketing for small business, drawn from his own experience. You can follow him on Twitter @mark_hayward)
If you are like me, when you purchased or opened your business, you really did not have a clue about how to market yourself online. Perhaps, you still don’t.
Certainly, it can be beyond frustrating trying to figure out social media on your own. With all of the noise that’s online you have every right to feel frustrated and dismayed, while attempting to learn exactly what you need to do to promote your business.
In fact, for beginners, social media promotion can seem like a never-ending tale chasing exercise.
There are probably a million websites on the web that tout solutions for marketing and promoting your business online. When you are getting started it can be very difficult to know who the true professionals are and it can take months to figure out where the high quality information is located.
In order to help save you some time and get a jump on your social media strategy, here are five sites, listed in chronological order of where I would begin, that helped me to figure things out:
Site 1: Seth Godin (@thisissethsblog) – Seth is a brilliant marketer. His blog is packed with informative articles, and if you are searching for help with developing your story and customer service philosophy, I suggest you spend some time perusing his site.
Read these first:
Site 2: CopyBlogger (@copyblogger)– Brian has a humorous, no frills and no BS style when it comes to drafting copy for websites and blogs. Once you have figured out the story you want to develop by reading Seth’s site, let CopyBlogger teach you how to write and think like a copywriter.
Read these first:
Site 3: ProBlogger (@problogger)– As the site’s name would suggest, Darren’s site is not necessarily all social media all the time, but he is the definitive authority when it comes to blogging. If you find yourself struggling with getting your small business blog off the ground, ProBlogger’s beginner content is value packed.
Read these first:
Site 4: Chris Brogan (@chrisbrogan)– Chris is the undisputed mayor of Twitter. When you are ready to begin your social media campaign have a read through his “Social Media 100” series and learn how to effectively listen, engage, and create community.
Read these first:
Site 5: Duct Tape Marketing – John’s site has a more traditional small business marketing slant with a good helping of social media thrown in. To this day, when I am looking for new marketing ideas, I return to Duct Tape Marketing.
Read these first:
As a final note, the one thing that really sticks out with all of the above-mentioned professionals is that they make their living selling their services or products related to their marketing and social media expertise. However, if you email them with a question they are humble, helpful, and kind enough to email back and provide real, actionable solutions to your problem.
Mark Hayward lives in the Caribbean and built up a clientele for his small business using nothing but social media. He tries to help beginners make sense of social media and how they can use it for business promotion. You can follow him on Twitter @mark_hayward.
New here? Take the Guided Tour. Like what you see? Subscribe.
If you are like me, when you purchased or opened your business, you really did not have a clue about how to market yourself online. Perhaps, you still don’t.Certainly, it can be beyond frustrating trying to figure out social media on your own. With all of the noise that’s online you have every right to feel frustrated and dismayed, while attempting to learn exactly what you need to do to promote your business.
In fact, for beginners, social media promotion can seem like a never-ending tale chasing exercise.
There are probably a million websites on the web that tout solutions for marketing and promoting your business online. When you are getting started it can be very difficult to know who the true professionals are and it can take months to figure out where the high quality information is located.
In order to help save you some time and get a jump on your social media strategy, here are five sites, listed in chronological order of where I would begin, that helped me to figure things out:
Site 1: Seth Godin (@thisissethsblog) – Seth is a brilliant marketer. His blog is packed with informative articles, and if you are searching for help with developing your story and customer service philosophy, I suggest you spend some time perusing his site.
Read these first:
Site 2: CopyBlogger (@copyblogger)– Brian has a humorous, no frills and no BS style when it comes to drafting copy for websites and blogs. Once you have figured out the story you want to develop by reading Seth’s site, let CopyBlogger teach you how to write and think like a copywriter.
Read these first:
Site 3: ProBlogger (@problogger)– As the site’s name would suggest, Darren’s site is not necessarily all social media all the time, but he is the definitive authority when it comes to blogging. If you find yourself struggling with getting your small business blog off the ground, ProBlogger’s beginner content is value packed.
Read these first:
Site 4: Chris Brogan (@chrisbrogan)– Chris is the undisputed mayor of Twitter. When you are ready to begin your social media campaign have a read through his “Social Media 100” series and learn how to effectively listen, engage, and create community.
Read these first:
Site 5: Duct Tape Marketing – John’s site has a more traditional small business marketing slant with a good helping of social media thrown in. To this day, when I am looking for new marketing ideas, I return to Duct Tape Marketing.
Read these first:
- My Social Media System
- Social Media for Small Business (Archived Webinar)
As a final note, the one thing that really sticks out with all of the above-mentioned professionals is that they make their living selling their services or products related to their marketing and social media expertise. However, if you email them with a question they are humble, helpful, and kind enough to email back and provide real, actionable solutions to your problem.
Mark Hayward lives in the Caribbean and built up a clientele for his small business using nothing but social media. He tries to help beginners make sense of social media and how they can use it for business promotion. You can follow him on Twitter @mark_hayward.
New here? Take the Guided Tour. Like what you see? Subscribe.
Categories:
marketing,
resources,
social media
Make the brochure rack interactive
The standard tourism brochure rack: crowded and boring. But you still have to compete here.
If we could make tourism maps more interactive, maybe we can do the same with standard brochures.
We all try to do this:
If we could make tourism maps more interactive, maybe we can do the same with standard brochures.
We all try to do this:
- Put a website address or email address on every single brochure.
- Make the website address short and easy to type on mobile phone keypads.
- Offer a reason to go online: offer bonus materials, extra photos, or a coupon. Bonus points if you can make it mobile-friendly.
- Include your tag on your brochure, and encourage visitors to upload photos and stories. The tag is a unique keyword people can use to identify
their photos or stories online. It makes it easier to search for your
visitors' posts.
Photo by Becky McCray
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Categories:
tourism
You are a trust agent
Trust is a big part of small business, maybe even more so in a small town. Part of your role as a small business person is to be the trusted source, whether you are the source of a product, a service, or information.
But have you given any thought to it? How do you improve yourself in this role?
Our friends Chris Brogan and Julien Smith have thought about it. The result is a new book, Trust Agents, launching today.
They suggest six things that contribute to your success in this role. Here are my notes from their presentations at SOBCon and 140Conf, plus some of how I think it applies to small business.
1. Make your own game.
If you are the same as everyone else, there is little reason to trust you. This is about standing out, creating something new. Put yourself at an intersection (like, say, rural and small business?), and start building there.
2. Be one of us.
Intimacy seems to trump everything in a trust relationship. All things being equal or not equal, you want to do business with people you like. So understand your customers, act in their best interests.
In a big company, that means being the person who humanizes the company. In the small business world, it means building personal connections, using your small size to be easier to connect with.
3. Use the web for leverage.
The web offers leverage in a couple of ways. First you're leveraging the chance to have your ideas repeated in multiple forms and multiple places. Ideas can spread from your blog, to Twitter, to Facebook, to email, and on. Second, you're leveraging your group of interested followers from one network to another, as you connect and reconnect with people in all those different places.
4. Be Agent Zero.
Agent Zero is the connector, at the center of a network, and bringing different networks together. Introduce your customers to the online world. Bring together people from different online networks, different industries, different communities.
Brogan and Smith offer this mantra for connecting others, "Be helpful. Be humble. Share."
5. Be a Human Artist.
Trust is about people, interacting. That means how you interact matters. Don't be "that guy." Make it all about them, your customers.
Reputation is built by being amazing on behalf of others.
And that's easier than bragging, anyway.
6. Build an army.
This is the skill of building up others. It's the ultimate expression of trust, isn't it?
As you educate your customers, you're creating an army that can multiply your efforts on their behalf. Together, you go out and change the world.
That's a high level overview. If you like the ideas, you'll like the book. Chris is doing a big push for Trust Agents today. Stop by there and check it out.
But have you given any thought to it? How do you improve yourself in this role?
Our friends Chris Brogan and Julien Smith have thought about it. The result is a new book, Trust Agents, launching today.
They suggest six things that contribute to your success in this role. Here are my notes from their presentations at SOBCon and 140Conf, plus some of how I think it applies to small business.
1. Make your own game.
If you are the same as everyone else, there is little reason to trust you. This is about standing out, creating something new. Put yourself at an intersection (like, say, rural and small business?), and start building there.
2. Be one of us.
Intimacy seems to trump everything in a trust relationship. All things being equal or not equal, you want to do business with people you like. So understand your customers, act in their best interests.
In a big company, that means being the person who humanizes the company. In the small business world, it means building personal connections, using your small size to be easier to connect with.
3. Use the web for leverage.
The web offers leverage in a couple of ways. First you're leveraging the chance to have your ideas repeated in multiple forms and multiple places. Ideas can spread from your blog, to Twitter, to Facebook, to email, and on. Second, you're leveraging your group of interested followers from one network to another, as you connect and reconnect with people in all those different places.
4. Be Agent Zero.
Agent Zero is the connector, at the center of a network, and bringing different networks together. Introduce your customers to the online world. Bring together people from different online networks, different industries, different communities.
Brogan and Smith offer this mantra for connecting others, "Be helpful. Be humble. Share."
5. Be a Human Artist.
Trust is about people, interacting. That means how you interact matters. Don't be "that guy." Make it all about them, your customers.
Reputation is built by being amazing on behalf of others.
And that's easier than bragging, anyway.
6. Build an army.
This is the skill of building up others. It's the ultimate expression of trust, isn't it?
As you educate your customers, you're creating an army that can multiply your efforts on their behalf. Together, you go out and change the world.
That's a high level overview. If you like the ideas, you'll like the book. Chris is doing a big push for Trust Agents today. Stop by there and check it out.
Photo by Becky McCray.
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Categories:
social media
Share your ideas for family travel in Oklahoma
Attention, Okies! Share your favorite family travel places in Oklahoma.
Sheila Scarborough is writing a series on the 50 states, collecting ideas via Twitter and Facebook, and it's Oklahoma's turn. (See the example on kid-friendly Pennsylvania travel.) I like her idea of using social networks to spread the ideas around.
We're going to inundate her with great ideas from Oklahoma. Surely we can out-do Pennsylvania??
Send your tips to Sheila on Twitter or Facebook. OK, OK, I know some of you don't do either of those things. So, I got you special permission, only if you are not on Twitter and not on Facebook, to leave your comments here. Then I have to Tweet them to Sheila! Her point is to make sure we spread the word around to our networks.
Deadline: Noon, this Tuesday (August 18, 2009)
The resulting article should be out later on Tuesday, and I'll come back and update this post to link to it.
Thanks!
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Sheila Scarborough is writing a series on the 50 states, collecting ideas via Twitter and Facebook, and it's Oklahoma's turn. (See the example on kid-friendly Pennsylvania travel.) I like her idea of using social networks to spread the ideas around.We're going to inundate her with great ideas from Oklahoma. Surely we can out-do Pennsylvania??
Send your tips to Sheila on Twitter or Facebook. OK, OK, I know some of you don't do either of those things. So, I got you special permission, only if you are not on Twitter and not on Facebook, to leave your comments here. Then I have to Tweet them to Sheila! Her point is to make sure we spread the word around to our networks.
Deadline: Noon, this Tuesday (August 18, 2009)
The resulting article should be out later on Tuesday, and I'll come back and update this post to link to it.
Thanks!
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Categories:
announcement
The best part of Friday is the Brag Basket
It's Friday, and that means the Brag Basket is open for the
weekend.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
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Categories:
brag basket
Tell me a story
Ah, another PR pitch email, full of jargon and buzzwords and meaningless phrases. Could you tell me a story of someone who is using your product? Then I might get it.
Another speech, centered in the speaker's own world. How about a concrete example?
If you want to reach people...
if you want to connect...
if you want others to understand...
... tell me a story.
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Another speech, centered in the speaker's own world. How about a concrete example?
If you want to reach people...
if you want to connect...
if you want others to understand...
... tell me a story.
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Categories:
marketing
The fax machine is broken! Hurry get a website!
Our friend Shashi Bellamkonda is back with another guest post of small business stories.
In 1998 I worked behind a counter at a popular restaurant where take out was busy in the evenings. Now in those days the process was:
At this time I was also getting more and more interested in the online stuff. I used AOL, I had just bought my first PC and was figuring out html. We brainstormed and bought a domain name from Network Soutions of course and then with the help of a geek friend put up a website. (Now preserved in the Internet Archive.)
Now as people called for directions, we decided it would be a good idea to add directions on this website, too. If I remember right, we could use FrontPage Express for free. This was all so interesting that I enrolled for a html class at the Montgomery College in Rockville, and the rest is history.
I think websites for restaurants at a basic level serve the purpose of providing information to customers on the menu, location and specials. Combined with tools like Opentable, etc., they can be leveraged to get additional business, and I am glad we started more than 10 years ago.
Fast forward to today – I was sitting in a auto repair shop last weekend, and no one usually waits here, but I did, and asked one of the two people manning the store if they had wi-fi. They did because I could see the signal on my laptop, but they did not know anything about it. One of them said in the last five years, I was the second person to ask about wi-fi. (I may have been the first guy, too, as I go to this place regularly.) My takeaway here is that if you expect a autoshop to do good auto work, chances are that you may have to forfeit other “conveniences”.
As I sat in this shop, I listened to the guys ordering spares. Sometime I would hear them give out a fax number, and then it happened – the fax machine broke. I watched them struggle to fix it, no sir! It was not the paper. Now it dawned on me – I remembered Ramon Ray’s email signature: “Technology is a TOOL. Use it to GROW your business.” And here was a small business who had technology expertise – automobile technology expertise, but were struggling with a fax machine. I think they fixed the problem by asking the parts company to send an email to their @juno email address.
If you look at the State of Small Business study conducted by the University of Maryland and Network Solutions, business that use six or more of technology tools are more successful. At least in the case of the fax machine, I think they will save the business a lot of valuable time from their techs.
What technology tools are you using in your small business?
Shashi is the Social Media Swami at Network Solutions. He can also be found at his personal Happenings, advice and other technology thoughts blog and the Solutions Are Power blog.
[Disclosure: Network Solutions sponsored our Small Business Ideas for Small Towns booklet.]
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In 1998 I worked behind a counter at a popular restaurant where take out was busy in the evenings. Now in those days the process was:
- Call the restaurant and ask for a menu to be faxed to you
- I would run to the back of the restaurant and fax the menu
- The customer studies the menu and calls us back with the order.
At this time I was also getting more and more interested in the online stuff. I used AOL, I had just bought my first PC and was figuring out html. We brainstormed and bought a domain name from Network Soutions of course and then with the help of a geek friend put up a website. (Now preserved in the Internet Archive.)
Now as people called for directions, we decided it would be a good idea to add directions on this website, too. If I remember right, we could use FrontPage Express for free. This was all so interesting that I enrolled for a html class at the Montgomery College in Rockville, and the rest is history.
I think websites for restaurants at a basic level serve the purpose of providing information to customers on the menu, location and specials. Combined with tools like Opentable, etc., they can be leveraged to get additional business, and I am glad we started more than 10 years ago.
Fast forward to today – I was sitting in a auto repair shop last weekend, and no one usually waits here, but I did, and asked one of the two people manning the store if they had wi-fi. They did because I could see the signal on my laptop, but they did not know anything about it. One of them said in the last five years, I was the second person to ask about wi-fi. (I may have been the first guy, too, as I go to this place regularly.) My takeaway here is that if you expect a autoshop to do good auto work, chances are that you may have to forfeit other “conveniences”.
As I sat in this shop, I listened to the guys ordering spares. Sometime I would hear them give out a fax number, and then it happened – the fax machine broke. I watched them struggle to fix it, no sir! It was not the paper. Now it dawned on me – I remembered Ramon Ray’s email signature: “Technology is a TOOL. Use it to GROW your business.” And here was a small business who had technology expertise – automobile technology expertise, but were struggling with a fax machine. I think they fixed the problem by asking the parts company to send an email to their @juno email address.
If you look at the State of Small Business study conducted by the University of Maryland and Network Solutions, business that use six or more of technology tools are more successful. At least in the case of the fax machine, I think they will save the business a lot of valuable time from their techs.
What technology tools are you using in your small business?
Shashi is the Social Media Swami at Network Solutions. He can also be found at his personal Happenings, advice and other technology thoughts blog and the Solutions Are Power blog.
[Disclosure: Network Solutions sponsored our Small Business Ideas for Small Towns booklet.]
Photo by Becky McCray.
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Categories:
entrepreneurship
Business card ideas for artists and creatives
Artists and creative business people need a way to reflect their art work in their business cards. Just because you're an artist, doesn't mean you don't need cards. You are, after all, in business. And lots of business still happens offline.
Here are two artistic examples, incorporating different personalities.
The first one is hand drawn. Rachel Sooy took a sheet of heavy stock, painted it up, and then tore it into approximately business card size bits. She wrote her business name, Interjected Art, on one side, and her contact info on the other. In the sea of business cards at SXSW, hers stood out to me.
The second is more traditional. Patsy Terrell used her artwork as the background image for her standard info. I think it works well to make her card a conversation starter. She also uses this art on her blog.
And, of course, I can't talk about art and business cards without mentioning Hugh MacLeod, Gaping Void, "Cartoons drawn on the back of business cards." I do have one of his cartoons on a blank card. Several well known bloggers have used Hugh's designs on their business cards. I'm not sure if Hugh even carries a printed card. He's so identified with business cards that I'm not sure he needs one.
What creative business cards have you seen? How have people effectively integrated their own art?
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Here are two artistic examples, incorporating different personalities. The first one is hand drawn. Rachel Sooy took a sheet of heavy stock, painted it up, and then tore it into approximately business card size bits. She wrote her business name, Interjected Art, on one side, and her contact info on the other. In the sea of business cards at SXSW, hers stood out to me.
The second is more traditional. Patsy Terrell used her artwork as the background image for her standard info. I think it works well to make her card a conversation starter. She also uses this art on her blog.
And, of course, I can't talk about art and business cards without mentioning Hugh MacLeod, Gaping Void, "Cartoons drawn on the back of business cards." I do have one of his cartoons on a blank card. Several well known bloggers have used Hugh's designs on their business cards. I'm not sure if Hugh even carries a printed card. He's so identified with business cards that I'm not sure he needs one.
What creative business cards have you seen? How have people effectively integrated their own art?
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Categories:
marketing
Find out what your fellow readers had to say
If you are reading our posts by email or in your RSS reader, first let me say thank you! Second, did you know that your fellow readers are saying lots of very, very smart things in the comments?
Our recent posts on tourism tools, invoicing, and (of course) the Brag Basket, have reminded me that y'all have some amazing insights, and you share them generously.
These great comments don't automatically come to you via email or RSS. They are only on the website. I wish I could change that, but the technology isn't quite there yet.
So I invite you to click through to read the comments on our site. And maybe you'll share your own comments, while you're here. Thanks!
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Our recent posts on tourism tools, invoicing, and (of course) the Brag Basket, have reminded me that y'all have some amazing insights, and you share them generously. These great comments don't automatically come to you via email or RSS. They are only on the website. I wish I could change that, but the technology isn't quite there yet.
So I invite you to click through to read the comments on our site. And maybe you'll share your own comments, while you're here. Thanks!
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Categories:
announcement
Share with us in the Brag Basket
It's Friday, and that means the Brag Basket is open for the weekend.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
New here? Take the Guided Tour. Like what you see? Subscribe.
This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. Lately, lots of folks have bragged on their small town.
The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)
Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! Make it personal, and not just an ad. You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.
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Do the yellow pages still matter for local small business
In an era when we all look up phone numbers online or even using our cell phone, why so many paper phone books? Alva, Oklahoma, population around 5000, is included in all six of these directories. One directory is new in the last year. And I don't even have a copy of the City Directory, so that makes seven. I want to let you in on a little secret: The directories don't exist to benefit your business. They exist to make money for their publisher.
People's Exhibit #1: AT&T has been on a campaign to eliminate the printed white pages in as many markets as they can, offering them on request only. As few as 1% of customers bother to request a copy, according to this news report. But of course, they are keeping the yellow pages. A St. Louis columnist kicked a flaming debate when he said AT&T makes millions from the yellow pages and then suggested that there is little benefit for advertisers any more.
I think directory publishers are coasting along on small businesses' habit of advertising they way they always have. It's so easy to let a relatively small expenditure roll over just one more year, especially when you think some business might have come from there. (If you think measuring social media Return On Investment is tough, try figuring out whether anyone actually used your yellow pages ad, even if you use tricks like "mention this ad" or include a special code.)
There's a second habit they are relying on, too: competition. If your competitor is advertising, you feel like you have to, too. Glance through the attorneys section, or the physicians. How's the ROI on those full page, full color ads? How many oilfield roustabouts really need a big display ad, and how many just feel pressured because all the other roustabouts are in there, too? (Yes, we really do have roustabouts, and some of them do advertise in the phone book.)
And
that doesn't count these scammy solicitations you'll get in the mail,
designed to look as much like yellow pages invoices as possible. You'll get next to nothing for your money, if you bite. The directory may or may not even be printed! These are so common, you can read about them at the Federal Trade Commission. You have to catch
and eliminate them, and be sure they don't make it into your regular bill-paying process.Did I mention all the scammy phone calls for inclusion in internet yellow page directories? Ignore them, too. Make sure that everyone who answers your business phone knows it. (I'm starting to sound like Maesz on a rant here, but I do object to slimy business practices! OK, deep breath, and onward to... )
Lessons:
Decide if yellow pages ads are right for your business at all. If your customers are not online, it might make sense. If your business does well in the yellow pages, I'd love to hear from you. Tell us why it's right for your business.
Evaluate each phone book, before you advertise. See if your target customers are using it. Remember that for small towns, each regional directory covers a different territory that may or may not match your sales territory.
If you do advertise, track your results. And don't fall into the "just one more year" trap. If it doesn't generate enough business to pay for itself, kill the ad.
Focus more of your time on local search tools, like Google Local. We'll talk all about that in a separate piece.
OK, I've calmed down. What do you have to say about the yellow pages? Do they still matter for your local small business?
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Categories:
marketing
How to use maps to promote tourism
I think that tourism and driving tour maps are great tools for small town tourism. I picked up these two locally: the Great Plains Trail of Oklahoma and the Oklahoma Agritourism Map. The hope is that with a map full of suggestions, visitors are more likely to string together several destinations. I don't know if there are any scientific studies to show their results, but I'll bet we can enhance them with some interactive online tools.
The most obvious interactive tool is a mashup map online. Here's the online map for Agritourism. Now, a smaller region on a budget probably can't invest in this kind of interface, though it is lovely! What can you do with little or no budget? Here are three suggestions:
- Take your digital camera and shoot simple, clear one minute videos of attractions. Use TubeMogul to post them to a multitude of sharing sites.
- Build Facebook Fan Page or Ning community, post your info, and let your travelers share their own photos and stories.
- Set up a Flickr Group for photos from your trail.
- Be sure to link all of these to your main website and to share the links on your map.
Now, how about some accessories?
The Great Plains Trail is a wildlife trail, and the map group also created some collector cards featuring different birds. How could we build an online component to these neat little cards?- Add a website address. Tell more about the card, and where to get more.
- Give GPS coordinates of the attractions, in this case, driving loops on the trail.
- Make a forum post on your Facebook Page or Ning community for people to comment and register their cards. Encourage them to share their travel story.
As always, you have the best ideas. How would you add online interaction to paper maps? What other ideas do you have?
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Categories:
tourism
IRS Presents National Phone Forum
IRS Stakeholder Liaison presents:
National Phone Forum
Everyone’s at Risk – Combating the Increasing Threat of Online Fraud and Identity Theft
Date: August 19, 2009
Cost: FREE
Location: The convenience of your home or office
This IRS phone forum is for:
• Tax professionals
• Attorneys
• Payroll professionals
• Industry partners
• Small business organizations
• Small business owners
• State and local governments
Learn about:
IRS identity protection efforts
Process for reporting tax-related identity theft
Victim assistance
IRS efforts to combat online fraud targeted at taxpayers
How to report phishing schemes targeted at taxpayers
Earn Continuing Professional Education credit
• Enrolled agents receive one CPE credit for a minimum 50-minute participation
from the start of the forum.
• Other tax professionals may receive credit if the phone forum meets your organization’s or state’s CPE requirements.
• To receive credit, register individually and use your PIN.
• Call in using your individual phone line so your attendance can be verified
• Look for your Certificate of Completion by e-mail approximately one week after the forum. If you have met all requirements, you will receive your certificate automatically; there’s no need to follow up.
• If you and others in your office do not require a CPE certificate, please have only one person register on the group’s behalf and use your speaker phone to dial in. This will maximize the number of lines available for other participants and help reduce costs.
Sign up now for the event of your choice
• Select the time that works best for you
Note: Time zones shown are Daylight Saving Time.
Conf Access Code * Eastern * Central * Mountain * Pacific
760853 10 a.m. (E) 9 a.m. (C) 8 a.m. (M) 7 a.m. (P)
648527 1 p.m. (E) Noon (C) 11 a.m. (M) 10 a.m. (P)
353052 4 p.m. (E) 3 p.m. (C) 2 p.m. (M) 1 p.m. (P)
• Register at http://www.attevent.com/. Reservations are limited, so register early.
• You will receive a Personal Identification Number to join the conference.
• If you have never registered with AT&T for a prior phone forum, you will first need to click on create a profile.
• If you require special accommodations, (for example, Braille, large print or interpreter services) please contact Brian Finn at nationalphoneforum@irs.gov.
• You will receive presentation materials by e-mail on the day before the forum. If you do not receive this e-mail by noon the day before the event, please e-mail us at nationalphoneforum@irs.gov to request the materials.
Dial in on August 19, 2009
Toll free: 1-800-683-4564
Toll: 1-913-312-2904
Dial in at least five to ten minutes before the scheduled time. Those who are first to arrive will be assured participation. Once all available lines are taken, no additional participants will be able to join the session.
Enter your access code, then the pound (#) sign.
Enter your PIN, then the pound (#) sign.
Your line will be placed on hold until the conference begins.
A question and answer period will follow the presentation. However, due to the public nature of the call, we will not be able to address specific client issues.
Questions? E-mail nationalphoneforum@irs.gov
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Categories:
entrepreneurship,
events
Slow paying clients
Following up on Why you procrastinate on invoicing and what to do about it, Chris Van Patten sent this question by email:
Let's come up with some good solutions together.
If you're using an automated billing system, make sure you take advantage of all the tools it gives you to make this easier. If you are producing invoices with a spreadsheet or word processor, it's all up to you. This is another place for a system.
1. Set a clear payment date right on the invoice.
If it's appropriate or needed, set a late payment penalty. If you do, be very clear about it on the invoice.
2. Keep a clear record of who has paid and who hasn't.
This should be automatic with a billing system. If you're working by hand, keep a simple list of who still owes how much.
3. Re-invoice, and escalate when you have to.
If you haven't been paid, don't ignore the problem. Send another invoice or statement. Use your calendar program to remind yourself when it's time to follow up. Move up to a phone call. It's a pretty rare client that resists a direct request for payment. And if you drop in to see them....
Be understanding of those who are having problems, but don't continue to throw good work after bad.
What about the folks who put you off, string you an ever-changing story, and don't ever seem to pay? Recognize that you may never get your money from them, but keep at it.
I'll bet that you have more ideas on this. I'd love to hear them in the comments.
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It's great to have clients who pay on (or ahead of!) time, especially when I have to deal with other clients who still don't pay months after the job is done. I'd be interested to get the Small Biz Survival perspective on that!
Let's come up with some good solutions together.
If you're using an automated billing system, make sure you take advantage of all the tools it gives you to make this easier. If you are producing invoices with a spreadsheet or word processor, it's all up to you. This is another place for a system.
1. Set a clear payment date right on the invoice.
If it's appropriate or needed, set a late payment penalty. If you do, be very clear about it on the invoice.
2. Keep a clear record of who has paid and who hasn't.
This should be automatic with a billing system. If you're working by hand, keep a simple list of who still owes how much.
3. Re-invoice, and escalate when you have to.
If you haven't been paid, don't ignore the problem. Send another invoice or statement. Use your calendar program to remind yourself when it's time to follow up. Move up to a phone call. It's a pretty rare client that resists a direct request for payment. And if you drop in to see them....
Be understanding of those who are having problems, but don't continue to throw good work after bad.
What about the folks who put you off, string you an ever-changing story, and don't ever seem to pay? Recognize that you may never get your money from them, but keep at it.
I'll bet that you have more ideas on this. I'd love to hear them in the comments.
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Categories:
finance,
Small Biz 100
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