Is it worth paying for help with free tools
Saturday, October 31, 2009
Many times, it is worth paying for help with what seem like free tools like social media, websites, or even photography.
Look at it this way. If you want to build a house, you probably already have a hammer and all the tools you need. You can find some lumber pretty cheap. There are even books full of house plans and instructions.
Or you can hire a professional home builder. Or only subcontract out the parts you need. It depends on what kind of results you want, how much time you can invest, and your personal skill level.
Photo by Becky McCray.
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6 comments:
LOVE IT Becky!!
That is such a great analogy.
A friend of mine made a similar comparison when it came to graphic design and the advent of desktop publishing becoming available to the masses - it's like an airplane is made available to everyone - but only pilots can fly.
Paul, graphic design fits perfectly. Thanks for adding.
Becky, Now that is giving a visual on projects.
This analogy will be very helpful to small businesses. Perfect!
This is very good, simple advice. The small business and entrepreneur crowd should always consider the DIY approach. The Internet helps connect us to virtually all kinds of information we would need to do things we're not comfortable with. We preach this all the time to our audience.
John Sternal
@sternalpr
@understndnmrktg
Don't forget this: you get what you pay for.
I have a hammer and can hit a nail but in no way should be building a house! Or...if I did, it would take me years to get it right.
Experts can provide training and contribute skills to get the project done efficiently. At least that is how I try to sell to clients.
Thanks!
MAS
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