Our friend Ben Yoskovitz has written a terrific guide to getting started with blogging. It's targeted to corporate human resources departments, but you can use it, too. The ideas for how to get started, work with contributors, stay motivated, and build an audience are all equally applicable to small businesses.
Ben invited me to contribute, and I gave him a short tip on crisis communications and blogs.
There is no charge for the whole 30 pages, but you do have to register. It's available for download at Instigator Blog.
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