One such conversation was happening at a conference on blogging one Saturday morning recently, with marketing professionals passionately making claims.
During the conversation, I leaned over to the two guys sitting next to me. "Can I do ___ with my Network Solutions domain?" (it doesn't matter what I was wanting to do. I don't want to lose you in the technicalities).
Both of them said, "yes." One of them said "I've done that myself."
I met one of these guys through twitter. You've seen him here, writing about a small business in Chicago.
Here's the point: Shashi is on twitter as part of his job with Network Solutions. When I was looking for a new place for a domain I wanted, I wanted to go to a place I could trust. Because I knew Becky knew Shashi and I had seen him online, I decided to talk to him.In the same way that we do business offline with people we know, I love to do business online with people I know. Shashi isn't selling, he's conversing. And so I talked to him about buying from his company, in the same way that I choose hardware stores based on good service and the way I look for car dealer recommendations from friends.
You don't have to sell to bring benefits to your company from being online.
Just be helpful.
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