Halloween Brag Basket for scary good news

brag basketEach Friday, I open the Brag Basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world. (But it's true that I love small town brags!)

Last week, Susan of Build a Solo Practice made the Wall Street Journal, the Communicatrix bragged on her BF acting on his convictions, Giovanna of Imperfect Action bragged on her son and talked about her blog, too. Think Positive Blog's Kirsten bragged on Kristen (that's confusing to type!), PokerPlasm bragged on a cool Twitter poker event, Joyce bragged on her partner Sandi, Grant bragged on Blog for Profit, Marco bragged on his new Business Loan Financing site, TJ tweeted a brag on Twalala (Twitter with a mute button!), Paul bragged on our own Jon, Jeff bragged on his Northstar team, and finally, my Mom Maesz bragged on that speedy new computer she is playing with! Hurray to all of us!

But this week, it's Halloween! So I'm giving bonus points for all your scarily good news. NOTE: I'll be away from the keyboard most of Friday, but I will respond when I get back. In the meantime, cheer for each other.

Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.

Brag Basket graphic by BJ Novack, KickAss Web Design.

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Presenting 11 ways to do more from OpenBeta OKC

Every growing small business runs into a crunch time, that time when the work is pouring in faster than you can afford to hire help to do it. How do you get out of a crunch without hiring?

That's my topic for the OpenBeta event in Oklahoma City tonight. It's a lightning talk, so there are exactly 20 slides, intended to be shown for only 15 seconds each. That means the slides are stripped down to the basics.

If you'd like to know more, the ideas were drawn from 10 ways out of a crunch without hiring employees and also 10 Ways to Delegate Without Hiring Staff.



Interested in having me speak at your next event? There's more info on the Consulting page.
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237 Authors in one giant Age of Conversation

It takes a truly collaborative spirit to bring together 237 authors from 15 countries for a not-for-profit book. That's the Age of Conversation 2: Why Don't They Get It?

Contributor Jon Swanson and I each wrote a chapter. Jon gave a preview of his part in Talking Together. A little bit of mine is at Book II. There are 235 more contributions that make this an amazing publication.

You can get your copy of Age of Conversation 2 in hard cover, soft cover, or ebook. All the proceeds benefit Variety, the international children's charity.

And, in case you were wondering, here is the whole darn list of authors:

A
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

B
Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C
C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

D
Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

E
Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

F
Faris Yakob, Fernanda Romano, Francis Anderson

G
Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going and Kathryn FlemingG. Kofi Annan

H
Hillel Cooperman, Hugh Weber

J
J. Erik Potter, James G. Lindberg, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne and Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

K
Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L
Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

M
Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

N
Neil Perkin, Nettie Hartsock, Nick Rice

O
Oleksandr Skorokhod, Ozgur Alaz

P
Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

R
Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

S
Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

T
Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

U
Uwe Hook

V
Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

W
Wayne Buckhanan, William Azaroff

Y
Yves Van Landeghem

There are a lot of our friends in that list!

Cover art courtesy of AOC2.

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Liveblogging from the tourism meeting

You'll find the live posts over at my personal blog, Out Standing in my Field.

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New tools for tourism businesses

Tourism businesses have an array of new tools. Today, I'm talking about those tools at the annual tourism conference of the Red Carpet Country tourism association.

When another speaker canceled at the last minute, Jeanne "OkieJ" Cole asked me to fill in. I put together these ideas to share.





Here are the links from the slides:  

Listings


Reach out:

Regular updates

Photos

Audio Tours

Video 




Example: Culebra Blog



 
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International small businesses face similar challenges

After my Small Business Letter from America that goes to the UK, our friend Marco Terry, of the Invoice Factoring Blog, shared some of his international perspective in the comments. What's the same and what's different for small business around the world?

By Marco Terry
Pizza place

What you write about is pretty universal. Small businesses still have the same problems:

1. Finding clients
2. Keeping clients
3. Managing growth (or lack thereof)

One subject you can talk about is how the credit crunch is affecting small biz. That is also universal in the US, Europe and Asia (I suspect).

Now, in Latin American countries - it's a whole different ball game :-)

How is it different?

That is a tough questions to answer since it's complex. Some things that are important, in no specific order:

1. Who you know: In Latin America, who you know is very important. Having good contacts is vital to success. You could have the best company in the world, but by not knowing the right people (or hiring someone who does), your chances of success will be much limited.

2. Legislative and Taxation: Starting a company and managing one is much more complex. Many regulations, in both businesses law and tax law. This makes running a company substantially harder.

3. Hiring good people: Many countries have laws that make it tough to fire a non-performer. And many have laws that require that someone fired should receive one month salary for every year served. Therefore hiring is a big risk.

4. Court protection: Need to sue someone? Good luck. And get in line. Oh, and expect the process to be veeeeery long.

5. Have an invention: Great! Its patent and $3 will get you a coffee. No such thing as intellectual property protection in many areas.

6. Political Stability: This is getting better, but sometimes changes in government can make or break a business. I won't name names, but there are at least 3 countries in South America that have developed strong leftist governments with anti-business feelings. BTW, I don't intend to make this political, but it is a fact that certain government styles make life harder for business owners.

These are just some issues and why I *love* owning a US company.

Photo: Small business (pizza place!) in Aguas Calientes, Peru, by Becky McCray.

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You are invited to the Brag Basket

brag basketEach Friday, I open the Brag Basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world.

Last week, Bob of Pixels and Code landed a new project, Bonnie embraced the NOW, JenX67 bragged on Jean Warner and Forty-sixth Star Press from Oklahoma, Mark of Culebra was grateful for missing out on a hurricane, Giovanna introduced us to Imperfect Action, Vicki of SmartWoman Guides bragged on a client's book, and I brought a brag over from Twitter, from Jeff "Zemote" O'Hara of Edmodo.

Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! You don't need special permission, and you don't have to be from a small town. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.


Brag Basket graphic by BJ Novack, KickAss Web Design.

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My Small Business Letter from America

Clarksville 024 Once a month, Alex Bellinger allows me to post a Small Business Letter from America at the SmallBizPodUK. It's a pretty tall order for this small town gal to seem to speak for the whole of American small business.

This month, I didn't think I could avoid the topic of the economy. If you've read The financial crisis in small towns and Hard times lessons from my Dust Bowl grandmother, then you won't be surprised too much by what I had to say. I did try to include a bit more perspective from across the country, so it turned out to be about A shattered economy.

Two questions for you:


1. What would you say to the UK readers if you wrote the Small Business Letter from America?
I'd love your feedback and ideas.

2. For those outside the USA, what would you write for the Small Business Letter from your country? 
I think it would be interesting and useful to share some international insights here on a regular basis. (Bonus points if you are from a small town outside the USA!)


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Video conference on web presence

Shashi B interviewing meAt Blog World Expo, Shashi Bellamkonda caught me for a video interview. While I didn't know it at the time, the result of all the Network Solutions video interviews is going to be a video conference called Solution Stars featuring 32 cool folks in new media and tech, October 29. (OK, 31 cool folks plus me!)

The purpose is to coach small business owners and entrepreneurs on how the Internet can benefit their business, including:
  • Building Web Presence
  • The Social Opportunity
  • Start with Listening
  • Strategy Drives Outreach
  • You Need Social Networks
  • To Blog or Not to Blog
  • Visibility Through Search
  • Rising Above the Noise
  • Time Demands

I've blocked out some time on my calendar to be available in the chat that day, and so have several other participants.

Solutions Stars Video Conference | Starts October 29 at 1 PM EST
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Ideas for great business cards

Business cards hold an enduring fascination for me. Sifting through the thousands I've collected, I have a few ideas to make your business cards more effective.

I'm not talking about the cool kid, all graphic-design-y, work of art, hunk of metal, whatever cards. I'm talking about business cards that work for business. If you go to any in-person events or conferences, you need business cards, sure enough.

I've pulled some examples out of my collection, including a bunch of modern designs collected this year from SXSW, SOBCon08, and BlogWorld Expo. Of course, many of these are a great example in one respect, but have other flaws. I'll try to point those out as I go.


1. Keep it simple.

Ideas:
Examples:


Use big print
  • Shama Hyder (After The Launch) has nice big print. 
  • Don Lyons is carrying simple to an extreme here. There is no phone number or other contact info at all, not even on the back. But, hey, it is certainly readable!

2. Update them.


Ideas:
  • Get new cards printed. Don't even be the one handing out cards with handwritten corrections or outdated info.
  • Use multiple cards, if you need multiple identities. Don't put it all on one card.  
  • Our friend Bob Sawyer (Pixels and Code) shared this from a forum discussion:

    Many designers/devs tend to wear a lot of hats, so they have several different cards printed for different services/audiences (tight designs for the tech crowd, plain white for the corporate crowd, etc.). Though you can never go wrong with the minimal approach.

Examples of Updating Info and Multiple Cards:

Update them
  • I picked these two up about a year apart. Thank goodness they finally printed new cards!

Jack of all trades
  • Here's a card that offers to buy/sell/trade real estate and oil and gas leases, then promotes a restaurant, motel and club. See what I'm sayin' about having more than one card?

3. Add value on the back.


Ideas:
  • Offer something for free. 
  • Include a conversation starter. 
  • Give them something they can use and that is related to your business. Calendars and football schedules are OK, but only if they relate to your business.
Examples of Adding Value:


Add value on the back
  • Here's the amazing Shama Hyder again, this time offering a free ebook on the back of her card. 
  • The Top 5 Small Town Advantages is, of course, the back of my own card. It's a conversation starter. People from small towns immediately connect to that list. 
  • The drink recipes are the back of my liquor store business cards. Recipes are valuable to customers and relevant to our business.

4. List your benefits


Ideas: 

  • Put together a very short, very meaningful list of benefits. 
  • The back is probably the best place to put it. 
  • Don't crowd it in. Cut it down. 
Examples of Listing Benefits: 



List benefits on the back
  • Here we have the very cool Phil Gerbyshak (Make It Great) doing it right.
  • And me doing it wrong, with tiny, tiny type! (No, I don't use this design any more.)

 

5. Create credibility.

Ideas:

  • Use a mini-resume. Out of my thousands of cards, I have only one solitary example of this. You'd think more people would take on that idea. 
  • Quote some endorsements. Make sure they are short and relate to your core idea. 
  • List some big name clients.
Examples to Create Credibility:


Use endorsements
  • The mini-resume is on a re-election card for the Alva City Marshal Arlo Darr. (Always did think that was a cool name for the marshal.) 
  • The second card is Jon Swanson, quoting a compliment from Easton Ellsworth.



Use endorsements
  • Colleen Wainwright (Communicatrix) gives three offbeat quotes of endorsement, all of which suit her style. 
  • Angel Djambazov (Custom Tailored Marketing) lists three clients and implies that more a coming by leaving white space at the end of the list. Nice touch!

5. Use design tricks wisely.


Ideas:

  • Need to personalize cards for a large group? Leave room for their signature. Also works for high-turnover positions.  
  • Use a punch out or die cut to enhance your design. It's memorable, and still machine readable. 
  • Use curved corners, if it suits your design.
Examples of Design Tricks:


Personalize with a signature
  • These three are examples for using a signature to personalize a group card, including one from b5 media. You can tell the other two are fairly old ones from the archive. Love that 3.5" inch floppy logo!
  • There is only one card I've seen with an actual use of the punch out. (see the update below) It's in an article that Bob Sawyer shared with me. He found it in a forum discussion. The example is in How Magazine's story on business cards. Their examples are all really, really design heavy. BUT the very last one, for Bluefish Design, has a punch out! Hurray!



Cutouts
  • Any one of these cards could have used a punched hole, done with a standard hand held hole punch.
  • The flaming card is for a metal cut-out art place. Seems like a great reason to do a cut out flame! Haven't you seen those little decorative hole punches? Could make for a memorable card.

Tammy Lenski's business card
  • Update: Tammy Lenski uses a punch out! The origami bird is her logo, and she has a tiny cutout of it on her card.



Round edges are coming into fashion popular. Here are four good examples I've picked up this year.
Round corners

  • Rick Calvert's (BlogWorld Expo) card echoes the rounded logo in the center. 
  • On Gary V's (Wine Library TV) card, the curved corners suit the liquid logo he uses. 
  • For Jason Falls (Social Media Explorer), only two corners are rounded. 
  • Britt Raybould's (Bold Words) card uses the soft edges along with the fun caricature to give an informal feeling.

6. Don't use these ideas, unless...


These are design features you should generally avoid, unless you have a good reason to use them.

Ideas
  • Only use fold over cards if you are going to use them as table-top display items. 
  • Be careful in using funny materials. Bob said this also came up in the forum discussion. Lexan and plastic cards seem to be regaining favor. 
  • Also be careful of oversize and undersize cards. Big ones stick out and get crumpled. Small ones fall out and get lost! Both are hard for scanners to process.
Examples of Ideas to Use Carefully:



Standup
  • Generally, I'm not big on fold over cards, except when it serves a good purpose. Both of these small businesses use their cards as price tags in show booth displays. Makes sense!

Plastic materials
  • The blue card is a translucent plastic, and decades old. (The red card from point #2 above is also translucent plastic.) So although plastic is "hot" topic in design now, it isn't a new idea.
  • The top card is actual microfilm. And it's for a guy who actually sold microfilm equipment. That is cool!



Oversized and undersized
  • A stack of oversize and undersize cards. I'm just not a fan of this trick. Use with caution.

7. Budget for good cards.


One final idea that Bob Sawyer collected from a forum discussion:

I have heard that ideally you should spend 20% of your annual gross profits on promotion and marketing, which includes, obviously, business cards.

8. Your card.


Proud of your own card? Share what makes it special in the comments.

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Mistakes: Being scared of buzz

Are you afraid of buzz? What does that cost you? 

A local small business owner asked me to not share photos of her renovated historic building until after she has a grand opening. I was surprised. I mentioned that her renovation had been featured in a newspaper article, with photos! She said again, "don't show them around," so I decided to hold them. 

[The photos were on Flickr. I've now marked all the interior shots as private, until I hear about her grand opening. I left the street view public, since anyone can drive by and see it. That's the photo to the right.]


After she left, I kept thinking about how much you and I talk here about building buzz, sharing freely, and reaching out. I really thought my sharing was to her benefit. 

So I asked you on Twitter, "How is my sharing going to hurt her? Or is buzz bad?"

That drew four immediate replies:  
alizasherman On flip side, I've got a biz owner who'll share photos as they build a small kitty litter factory, step by step, to build buzz.
tawnypress Why not build anticipation? All buzz is good buzz, just look at Hollywood, even bad news flips into good. :)
CoryOBrien: Maybe they have other plans? I can't see why else they'd want you not to.
LisaVanAllen Are they afraid of too much publicity? Not being able to handle the mob that shows up?? :0)

Solutions

Don't fear the buzz! Add to it! Share, encourage sharing, promote it, help it happen. My handful of photos would only serve to generate even more interest in her special opening event. 
The right question for her to ask might have been, "How are you planning to use those photos you took? Can you help us build some interest in our grand opening?" Then she would have found out that I could post them to some Flickr groups for historic Oklahoma, or that I could profile her and her business here, or that I would be happy to email the photos to her for her own use. 

I don't know how you overcome the basic reaction of hiding rather than sharing. CoryOBrien suggested showing the biz owner examples of other business that have shared pre-release building photos. That could work! Do you have ideas? 

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Power lessons for small town entrepreneurs

Ben Power wrote some serious small business lessons in, "Are local tech shops a dying breed? If so, it's our fault." He's talking specifically about computer sales and repair, especially in small towns, but he gives some lessons we can all stand to be reminded of.

Here are few quotes:
  • Answer your phone when it rings. I have called local tech shops and never gotten a response, even after leaving a message.
  • Make it personal. Leave a paper trail (business card, invoice) - something that reminds them that you are the very best in your field.
  • Say thank you. And mean it. Try to make the very first thing you say to a customer brighten their day. You can’t get off to a better start.
  • Learn a lot more than you need to know, but learn how to communicate only what is needed.

Ben also makes a big point of personal service, of adding value. Read Ben's whole article, Are local tech shops a dying breed?

Thanks to Julie Ardrey of the Daily Yonder for connecting us.

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The Brag Basket is open for everyone

brag basketEach Friday, I open the Brag Basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. The Brag Basket is open for everyone, whether from a small town, a big city, or anywhere in the world.

Last week, Kim of GoWithABC announced her new position, Mike from A Fresh Cup was proud to contribute to the Rails team, Tracy of Collins Admin introduced herself, Katie of Get Fresh Minds bragged on great social media friends, Mark of Train for Humanity shared more about the school they are benefiting, Jay of The Marketing Spot bragged on the AOC podcast, Vicki of Smart Woman Guides was proud that a client implemented her suggestion, Aruni of Entremusings bragged on her County Tax Collector (that's a first!), Marti of Enter The Laughter bragged on Tojosan, so then Todd "Tojosan" bragged on his wife, and finally, I bragged on Jack of BoomTownUSA for FOUR years of successful blogging.


Will you put something in the Brag Basket this week? You can brag on afriend, your own project, yourself, others, anything! You don't need special permission, and you don't have to be from a small town. Just leave a comment right here.There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.

Brag Basket graphic by BJ Novack, KickAss Web Design.

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14 tips for really rural businesses

Doing business in a small town or rural area does have some differences from traditional business thinking. Aliza Sherman, famous entrepreneur and writer, asked me to do a joint post with her with tips for "really rural" businesses.

Aliza currently does business in Alaska and is moving to a town of under 2000. She shares tips on coping with erratic internet and unreliable electricity, among other real-world issues.

Read the whole list, 14 tips for really rural businesses.

Thanks for asking, Aliza!
[Photo of a really rural small biz, from my Flickr.]


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Make the most of one more oil boom

Back in January of 2006, I reminded you of the old bumper sticker joke:
"Just one more oil boom, Lord. I promise I won't piss this one away."   

My question then was what will you do with this oil boom? We're nearly three years further into this boom since I asked. Let me remind you of two of the answers:
  • For community development, Community Foundations help keep more of the wealth at home. They allow your community to capture a small percentage of the wealth that is about to be transferred out of town when the "old" generation dies off, and leaves the land and minerals to their city-dwelling kids.
     
  • For your business, save some proceeds towards the lean times ahead. You know that every boom has a bust. Do what you can to be ready.
Local motels have stayed full of work crews. Restaurants have fed lots of extra meals. Mechanics have had lots of extra business. Certainly the liquor business has benefited, as well.

It's been easy for everyone who wants a job, to find one. It's been tough for businesses to find enough people to fill the available openings and to compete with wages offered by oil field jobs.

And it's all temporary. We know full well that it will come to an end. The recent decline in crude oil and gasoline prices are enough to remind us.

So I ask again, what are you doing with this oil boom?

[Photo of a Woods County well, from my Flickr.]

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Build your business at a knowledge intersection

You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas.

For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading "normal" trips.

If you know both motorsports journalism (an intersection of its own) and social media tools, you have enhanced value as a teacher of these new promotional skills to other motorsports journalists.

If you know management, grantwriting, and small town government, you can offer a unique service.

This is part of how you build a meaningful niche. You build in the intersection, where you are bringing together two or more separate worlds. Cattle breeders call it hybrid vigor. Academics call it interdisciplinary studies.

What do you think? Are you building your business in an intersection?

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Mistakes in working with service providers


Common mistakes can kill your small business, but most of them can be easily corrected or avoided.

Today's bad example: mis-using your service providers.
Dear Client: Saying, "I don't like this," is not feedback. Tell me WHY you don't like it. I am a writer, not a mind reader. Love, Kristen  -, via Twitter
If you've been on the receiving end of this situation, you know how frustrating it is. But it is absolutely human nature. We're all probably guilty of it, especially when working with an area where we don't excel. For a non-writer, finding the right words to explain what we want can be tough. For a non-designer, expressing your needs to a designer is hard.


But that's why we hire experts to work with: they're supposed to know what we want! Magically!

Solutions
Kristen has already given us the starting point for a solution: If you don't like something, tell why.


Overcome the fear of sounding dumb. The expert you've hired works with non-experts all the time. If they look down on your for your lack of knowledge in their specialty, replace them. Find someone you are comfortable talking to. And then do that: talk to them. Draw pictures, or find examples. Use any communication tools that work.

Do you have examples of mistakes?

I'd love to hear them, especially if you have ideas for solutions, too.


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Take the Two Week Perspective

The Two Week Perspective is a different way to view your schedule.

I use Google Calendar. I like the weekly view, but when you're on Thursday or Friday, mostly you see the past. So I changed to a Two Week view, and made that the default. Now I see more of what's coming up. I've used it for over a month now. (I shared it on Twitter over a month ago.) It helps me to better plan my weeks.

Simple. But effective.

Here's the step by step instructions for Google Calendar:
  1. Click Settings (on the top right).
  2. In the middle of the list of General Settings is the Custom View. Change this to 2 Weeks. 
  3. Just above the Custom View is the Default View. Change it to Custom View (2 Weeks).

What calendar tricks do you use?

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Hard times lessons from my Dust Bowl grandmother

Watching a documentary on the Dust Bowl tonight reminded me that it was also an economic boom that went bust. Can we learn anything? How does the current situation compare?

First, a bit of history. Wheat prices ran up in the 1910's and 1920's, more than tripling over the course of a decade. At the high point, wheat approached $4 per bushel. With the 1929 market crash, wheat prices dropped to 40 cents. The price continued down. And then it quit raining. After two years with drastically reduced or maybe even no income because of the price drop, wheat farmers missed first one crop, then another, and another because of the drought. And then the dust began to blow. And a vicious cycle of misery continued for a decade. A decade. My grandmother, and many thousands of others, lived through this. Two-thirds of them stuck it out, and didn't give up. Their stories can break your heart.

Now, how does our current situation compare?

I'll let you anwer that question. I'm asking a new one.

What can we learn?


Question assumptions


Commonly accepted beliefs at the time included:
  • "Rain follows the plow." Plowing the surface was said to release moisture and cause rain. That's only half right; it does release soil moisture. 
  • "The soil is the one resource that can never be exhausted." This really was printed in farming instruction manuals of the day. Really.
  • "Anybody can make money in this boom." At the time, suitcase farmers began showing up to plant the ground, then leaving until time to harvest the crop and hopefully rake in the profits. When the price crashed, they disappeared, leaving the ground plowed up and exposed. 
  • "New technology makes things better." Tractors changed the game, making it possible for one person to work 10 times as much ground. This magnified everything: profits in the boom, and devastation in the bust.

What assumptions are you not questioning? From the examples above, you might wonder:
  • Is what you are looking at really cause and effect? 
  • Can anything last forever? 
  • Are you where you belong in business? 
  • Are you focused more on doing the right thing, or on the shiny new technology?
Maybe those sound like harsh or pessimistic questions. They aren't meant to be. It's more like, we are so focused on what we are doing, that it is incredibly difficult to to change our pattern.

I heard a farmer face this challenge, in 1992. An expert advised him to skip fertilizing in order to achieve what he wanted. The farmer said, incredulously, "But what would I do if I didn't fertilize?"

What would you do, if you questioned assumptions?


Conserve


My grandmother still has a drawer full of bread wrappers. There's a whole generation of people here who do the same. You might need that. You can't afford to throw anything away.

What could you conserve today?


Life Goes On


As horrific as it was, it passed. Yes, people suffered and died. Fortunes were lost. It was terrible. But it passed. My grandmother spent her teen years in an unbelievably difficult period. She survived, raised a family, had a career, and has lived an amazing life. She's still here, and she's a wonder.

How will today look to you after 70 years have passed?

Acknowledgements
Read the Dust Bowl story as written by Timothy Egan, The Worst Hard Time. It is riveting, personal, and wrenching.

Photo of the Family of Herndon Harris, ca. 1933 by Wade From Oklahoma, used under a Creative Commons License.

Photo of me and Mema, ca. 2004 by me.

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The financial crisis in small towns

Most small towns missed out on the recent run up in the USA national economy. And when we were struck with repeated crop failures and a horrendous local economy, the rest of the nation certainly didn't notice. So, how is the national financial crisis affecting small towns? Well, it's a mixed bag. And it's still evolving.

Small town banks report "business as usual"


Let's start with the view point of Jack Schultz. Jack is a legend in the small town economic development field. No one has a better feel for what is going on in small town economies. He also happens to be chairman of the board of one of his hometown banks in Effingham, Ill. At the start of this crisis, in his Sept 30 Agurban e-newsletter, Jack pointed out that small town banks are completely different from Wall Street investment banks, even though both are called simply "banks." Jack also reported the results of an informal survey of small town bankers from across the USA.
This year [at our customer appreciation event] I made it a point to ask every banker that I talked to (about 8 in all) if the current Wall Street crisis was affecting their lending to small businesses on Main Street. Only one of the eight said that they had tightened their loan underwriting "slightly". The rest were all"business as usual."
The photo here is an actual newspaper ad from our home-town Central National Bank of Alva, promoting their stability.


Not far away, The Woodward News quotes a couple of local bank presidents.

“This is a great time to be in Oklahoma,” he said and chuckled a bit. “The banks here and also in the Midwest in general, are well capitalized,” [Stock Exchange Bank President Bruce] Benbrook said. “ They have been sticking close to home, making good loans to the good people here and we are not in the condition that these other institutions are.”
Those opinions were mirrored by Central National Bank of Enid-Woodward Branch President, Steven Jones.
...
“Especially in the Midwest region, the banks are sound and well capitalized and most of that negative publicity is not going to affect these banks across this area.”
If you detect a note of smugness, there is good reason for it. The answer goes back to the 1980s farm crisis. Here's how small town banker Bill Wyckoff explained it in the Wall Street Journal.

A community bank used to rely on participating loans with large metro banks. For example, if my bank had a regulatory loan limit of a million dollars and I made a two million dollar loan, I would "sell" the over-line to a large bank. These large banks suddenly suspended and called all rural credits. This is probably similar to what is happening to borrowers who use super-large banks in today's panic environment. There was nothing wrong with these loans but every small bank suffered from this irrational wrath.

A group of fellow bankers formed an ad hoc loan-pooling arrangement and we traded loans. Not a dime was lost, no borrowers were sold out and we didn't need a government bailout. It did instill a fierce sense of independence and self reliance.
Now the small town bankers are less than enthused about the bailout plan of today.

Cattle, commodity prices drop


So if our banks are OK, our basic commodity prices aren't. And that hits us where it hurts. The Woodward News quotes Dale Moore, a local cattle producer and feedlot owner-operator.
Moore said he believes the current stock market trend has trickled into the commodities market, such as cattle and wheat, partially because there are some traders in both the stock market and the commodity market and some of those same people are selling everything.
While our local economy may ignore national trends, changes in commodity prices will affect us directly.

Reduced liquidity hurts state and local governments


While the news coverage has focused on the investment banks and individual homeowners, you might not realize that your state government is actually a huge investor in the stock market. Where do you think they keep the state retirement funds?

Here's another report out of Oklahoma, from the Enid News and Eagle:
On Thursday, state Treasurer Scott Meacham said the financialmeltdown is causing Oklahoma’s pension systems to suffer losses andthreatens bond programs for roads, bridges and other vital programs.

Meachamsaid state pension accounts alone face potential losses of $73.4million because of the failure of Lehman Brothers. He said the stockmarket’s tumble this week has increased the losses.

According to Meacham, instability in the country’s financial system is making itmore difficult to sell bonds needed to fund state projects, such as $300 million in road and bridge improvements.

“There are just no buyers out there for bonds; there’s no liquidity,” the treasurer said. He said the lack of financing will drive up the cost of selling the bonds.
Besides the state government, you have local foundation endowments, all manner of pension funds, and every private investor.

Local governments are getting caught in the tight credit market, too. The Woodward News reports that the City of Woodward (a client of mine), is paying higher interest on one new loan, and is having trouble accessing new credit.

“The initial source that we go to as communities for low interest loans for infrastructure can’t access any money-they are unable to provide any types of loans grants for funds to any community till a time unknown at this point,” Riffle said “So yes, we are being impacted in a lot of ways.”

“We are only getting this loan finalized on what they callreputation risk factor,” Riffel said. “It is a credit thing with them [Bank of America] now and lots of local governments are wanting money from Bank of America and not getting it.”

Clean up your personal finance


In case you didn't realize, this should be a big wake-up call for cleaning up your personal financial issues.
But [Central National Bank of Enid-Woodward Branch President, Steven] Jones said this is indeed a time for Americans to take a look at their debt and use debt as the management tool, the way it was designed to be used, especially going into an uncertain national economy.

“Certainly the smaller the debt load the better,” Jones said. “Basically if you are making a lot of payments to me, you are not benefiting from your own money as much. They need to manage their debt and make sure it is not managing them.”

Bottom line


So what is the bottom line? Small towns are not taking the brunt of this blow. Our banks are sound. But we are far from immune, especially in our commodity-based economy. Besides the direct effects on our own investments, our charitable foundations are hurting and our state and local governments are stressed.





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Brag Basket makes promotion fun

brag basketEachFriday, I open the brag basket as a fun place to give someone a pat onthe back, brag, or promote yourself and your projects.

Last week, I bragged on a new client, Marc announced Ask Without Fear is getting some great publicity, ethnicomm shared some kindness, Sheila from Family Travelogue bragged up Aruni for her SXSW panel and Sheila's own selection for a cool project, ATX Wintergaurd proudly talked about their summer accomplishments, Michelle of BatchBlue bragged on her team's site redesign, Jen of JenX67 said nice things about Debbie and me, Todd of The Broad Brush and @JavaSTL held a great local Tweetup, Scott earned some awesome press coverage, Paul creatively announced his availability, Pizza For a Dream bragged on Jeff, and we also had Mark of Train for Humanity, Marco of Invoice Factoring Blog and Aruni of Entremusings stop in to cheer.

Willyou put something in the Brag Basket this week? You can brag on afriend, your own project, yourself, others, anything! You don't needspecial permission. Just leave a comment right here.There's no deadline, so you can brag anytime during the weekend, andI'll open a fresh Brag Basket each Friday.

Brag Basket graphic by BJ Novack, KickAss Web Design.

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More Ways to Monetize You, Your Content

Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.

Every business take heed. But small(er) business would benefit the most from heeding his advice.

Why?

What makes people want to visit any store, any site, any business...linger and mingle, peruse and purchase, is unique content.

You as a small business are unique. You're an original. That's where you stand out. That's how you survive. It's why your customers care. It's why your employees care.

You have direct relationships with your customers. You talk directly to them. And the same happens with your employees. You talk directly with each other.

That interaction is what creates your unique company. There's no watered-down color-scheme for your brand or website. There's no layers of management silencing the noise that makes your company unique.

You. Unique. You-nique.

Celebrate it with everyone. Exploit it. You're doing everyone a favor. Everyone wants unique, not same, not boring, not safe, not anonymous. Share it. Express it.

Monetize it. Monetize? Make money on it. It's not being unfair. People want unique. And they want it enough to pay for it. So...help them get what they want and you'll get what you want.

Pep talks over. Now comes the work.

And Jeremiah lists all the means you can take your existing content, the YOU, in unique, and monetize it.

Read it.

Hurry up. Your audience, customers and employees, await...anxiously.

**************

About the Author: Zane Safrit's passion is small business and the operationsí excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He previously served as CEO of a small telecom service provider in rural Iowa. Zane's blog can be found at Zane Safrit. His radio show can be found at www.blogtalkradio.com/zane-safrit.

Is it advertising or is it marketing

By Paul Swansen

What really are advertising and marketing, how are they different, and why are they important to your small business?

According to Wikipedia, "Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service."  And Wikipedia says about Marketing, "Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit."  Ok, so there is an official, net definition.

We know Advertising, as all the interruptions that string together our favourite TV shows, and what we hear mostly if we listen to commercial radio while driving around in our cars.  Marketing for many of us is a bit more of a mystery, done in the back rooms and secret labs by used car salesman types, who actually went to college.  Simply, Advertising is a shotgun approach, or, lets throw the spaghetti up on the wall and see what sticks.  Marketing, hopes to introduce you to a product or service you know about and enroll you in your need for that product or service.

I'll assert that most consumers today are victims of advertising, wandering around blindly not really knowing why they purchase and use the brands and products they have in their possession.  Consumers or your customers, wander into the grocery store and are faced with 240 different types and kinds of Salad Dressing and a 16-20' food wall of Bread or Milk.  I'll also assert that much of what the majority of products we purchase have simply become commodities, and have no distinction to us.

I was recently employed in a small business, less than 10 employees, that has been around for seven years.  The family owned business has seen a 30-50% drop in their business in the past year.  Instead of looking at how to stand head and shoulders above the other 300 businesses in this market, this owner was intent on looking like and becoming more and more like all the other businesses.  Not only in the local market, but also looking like and doing business like all the other same business operators throughout the country.  The business owner then wonders aloud to his employees, why things aren't getting any better.

So what's a Small Business owner to do?  As a small business owner, you know your clients almost intimately. You know their likes and dislikes, birthday's, anniversary's, soda and radio station preferences.  I'd assert you don't need to advertise to your core clients, save that for those who aren't aware of what you do, or what you have to offer.  Instead, begin a conversation with your clients.  Yes, talk to them and find out what is working and what isn't working in your business relationship with them.  You might be surprised at the response to your conversation. 

I hope that as a small business owner you'll look to your network and your social networking tools to grow your business.  Yes, you can survive and thrive in these current times.

Please feel free to leave comments and suggestions, and enter into the conversation I've started.

--
Paul resides in Denver with his wife and 2 cats.   Paul is a former, Radio DJ, and Program Director, Television Program Director, Public Affairs Officer, Speech Writer, Award Winning Radio Spot writer, Computer Tech, Event Producer, and Customer Service Guru.  He can also be found on many of the social networking sites as : paulswansen.
http://winksite.com/pswansen/paulsmobile

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Links for small town businesses

Our friend Chuck Huckaby is building an online business directory.

"Any owner of a 'brick and mortar' business is welcome to get another one way link to their store," Chuck said. "I think that in many small towns, just a few extra links would help lift many businesses' rankings. So this is one gratis link that will always remain so."

Chuck said he may offer a paid link option, sometime in the future. Mostly, he wants to build relationships with other small business owners.

So, if you have a brick and mortar business, sign up for Chuck's business directory. I did.

[Photo of my bricks and mortar business, by me.]

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Bugs for sale

Young entrepreneurs are our future. Rural young entrepreneurs, however, can be just a little different. Here's a new twist on the old lemonade stand idea:

LizaJne the boys are out in the yard selling frogs, slugs, grasshoppers and other bugs. they've already made $6.00!

Lessons you can learn:
  • Don't believe the grownups who tell you an idea won't work. (I don't think LizaJne told them any such thing, but what grownup would have predicted success?)
  • Don't waste too much time in planning. Go straight to market.
  • Make the most of the resources around you. Heck, turn problems into products.
What lessons would you add to the list?

[Photo by LizaJne herself. Used by permission.]

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Find your local entrepreneur group

Your business can't survive alone. You can greatly improve your chances by networking with other entrepreneurs. My hometown of Alva, Oklahoma, is working on this, with Fast Forward Fridays.

Alva Area Chamber of Commerce Director Alexandra Mantz explained, "We hope to bring budding entrepreneurs in the region together to talk and find resources that will help them get started."

That's exactly the right reason for small town entrepreneurs to attend these kind of networking events: to make local connection, to share resources, to succeed. 

The coalition of groups working on this event are Oklahoma's Partners for Progress, including:
This is not their first event. Earlier in the year, they hosted a couple of great workshops.

What are the entrepreneur events in your area? Are you participating?

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Share and enjoy in the Brag Basket

brag basketEach Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects.

Last week, Doug at Mitchgroup bragged on a client, Marco announced Factoring Articles, Paul proudly finished a page at TheSeedCompany.org, Sandra of Guiding Vision complimented my presentation, I bragged on Mom, and Todd of The Broad Brush and Vicky of Remarkable Parents stopped by to cheer.

Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! You don't need special permission. Just leave a comment right here. There's no deadline, so you can brag anytime during the weekend, and I'll open a fresh Brag Basket each Friday.

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Blog better with advice from Ted Demop

Our friend Ted Demopoulos knows how to make blogging work for business. I named him one of the four small town game changers, using social media tools effectively from a small town.

Ted wrote a terrific booklet, "Secrets of Successful Blogging: 101+ Tips for Blogging more Effectively, Efficiently, and Effectively." He sold several thousand copies, and he's now decided to make an ebook version. You can get it by signing up for Ted's newsletter at http://www.BloggingForBusinessBook.com or http://www.EffectiveInternetPresence.com.

I've listened to his audio CD's on blogging, too, and they are another excellent resource.


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Your 9 am appointment with success

You're got to have a 9 a.m. appointment every day that you work from home.

Without one, it's too easy to let yourself start slowly. Or to get started on the wrong things in the morning. Sometimes you just don't feel like moving. That's why you need a 9 a.m. appointment. Make one every day.

The best 9 a.m.'s are outside the house, face to face with a client, because that means you have to get up, get ready, be professional, and focused on business by 9 a.m.

Now with technology, you may not be that close to your clients. The assignment of a 9 a.m. business appointment still stands, but you have to be creative. Set a 9 a.m. phone meeting. Have an appointment with a sub-contractor, supplier, or advisor. Commit to your co-working partners to check-in at 9 a.m.  I know one successful small town entrepreneur who gets up, gets dressed professionally, and goes to the post office every morning at 9.

I first heard this advice from super successful entrepreneur Gloria Mayfield Banks.

What is your 9 a.m. appointment?

[Photo by me.]

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