Tool: SIMPLE accounting from GoBootstrap

Computerized accounting is best when it's simple, so I was pleased to get this short email from Kevin Reeth:

I was reading your blog post today and thought you might be interested in a new web site (http://gobootstrap.com)that offers really simple online bookkeeping for businesses that just don't get or want to learn accounting (which in my experience is a lot.)

We opened it to the public last week and have gotten some good reviews (including a nice writeup in VentureBeat.) It's currently focused on self employed folks, entrepreneurs, and small businesses that have to file a Schedule C. Over time, we'll be adding more functionality to include more traditional asset and liability tracking. However, one thing I can guarantee is that we will never use terms like receivables and payables, nor will we refer to a chart of accounts.

Thanks,

Kevin Reeth
CEO and Co-Founder, GoBootstrap.com

I've looked it over, and I like it. I'll be playing with it myself. If you have used the service, let us hear what you think. Does it work? Is it simple enough to stick with?

UPDATE:
GoBootstrap is now Outright. I had a great talk with Kevin at SXSW. He has a great understanding of small business, and I'm happy to promote their service.

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