Tracking your own name, your company name or any other search string on Twitter used to be easy. You could get an IM any time your keyword was entered in a tweet by anyone. But that feature has been offline for some time.
TechLifeWeb has a workaround of an IM Twitter tracking tool, TwitterSpy. I've set it up, and it's working. There's some delay and some choppiness, but it works.
Now the small biz application is this: track your business name, key words for your industry, etc. You can read a couple of examples on C.C. Chapman's Flickr account. (really!)
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