Tuesday, July 31, 2007

Idea: Lending Tree for everything

Here's the source of this idea - a Twitter post from C.C. Chapman:


Anyone know a Lending Tree equivalent for home owner insurance?

looking for US based home insurance. I have zero brand loyalty to who I currently have so I figured I'd look around

Take this idea and run with it! What other services can you build into a simple, easy competitive market space? Every customer can identify with the Lending Tree slogan, "When banks compete, you win!" Apply that to insurance, legal services, accounting, web design, or any thing else you can think of.

Don't have the technical skills to build the web platform? Hire it out! Put your good business skills to work on it!

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Friday, July 27, 2007

Feeling like a superhero? Brag about it!

brag basketHave a story? Something great happen this week? Feeling like a superhero? Brag about it!

Last week, Phil bragged about The Age of Conversation book, and Connie joined in, too. She also bragged on the wonderful people she's met online. Heidi bragged about a new gig as a video spokesperson. What will you brag about this week? It's fun, and you get a link back, not to mention applause from us!

You can brag on your business, your community, or your self. You can even brag on other folks, if you want.

The Brag Basket has no deadline, so don't wait. Brag now!

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Thursday, July 26, 2007

Instant Marketing Plan

Our Friend Chis Penn has shared his instant marketing plan to create online buzz for the Second Life Relay for Life.

Chris walks through the steps he took to jump start awareness and donations, from getting it online, to choosing a useful URL, to rethinking existing marketing materials. It all adds up to an campaign built within one day.

Here's the secret behind making an instant marketing plan: you have to practice. You must build your skills, your networks, and know your tools. You have to be prepared in order to be an overnight success.

[Photo of Chris by CC Chapman]

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Tuesday, July 24, 2007

Top Small Workplaces Conference and Celebration

Remember Mark Harbeke and our friends at Winning Workplaces? They are dedicated to helping you improve your small business workplace, creating better work environments.

I just got an email from Executive Director Mary C. Clark telling me they received over 800 nominations for their Top Small Workplaces contest, a joint project with The Wall Street Journal.

Clark said these "top" businesses increased revenue over 40% in three years, retained 89% of their employees, encouraged innovation, kept their culture while they grow and found solutions to some of the problems that plague all businesses. They've planned a big conference and celebration in Chicago on October 3 & 4, 2007, to share some of the best practices. The list of workshop topics looks promising! They've focused on practical info from experienced entrepreneurs.

Help spread the word:

Top Small Workplaces Conference & Celebration,
Wednesday and Thursday, October 3 & 4, 2007
The Mid-America Club, 200 E. Randolph, Chicago

Practical information you can use from real world business leaders.
Honoring the 2007 Top Small Workplaces named by The Wall Street Journal and Winning Workplaces.

Visit www.winningworkplaces.org/topsmallbiz for information and registration or call 847-328-9798.


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Monday, July 23, 2007

WB's is coming back

If you lost everything in your business, would you rebuild? Could you rebuild?

Ruth Ann and Bob Wedel lost almost every single thing in their bulk foods business in Greensburg, Kansas, to the May tornado that flattened the town.

This was supposed to be their retirement business. They successfully built it up from just the two of them, to having six helpers. It looked like they would be able to sell it at a profit, as they approached retirement. Instead, they dug through the rubble of their business, salvaging only a few items.

How to survive immediately? They merged with a friend's catering business. Creating a successful partnership is hard. Doing it on the fly with no advance preparation is doubly so.

By our visit at the two month mark, the Wedels were serving lunches every day, from under tents in a parking lot. The next day, they were expecting to receive a carport to work under. Wow, what a luxury!

Ruth Ann explained some of the difficulties of locating a temporary trailer to work from, finding a site for it, and rebuilding their original building downtown.

Of course, the Wedels face big gaps between what FEMA, charities, and other groups provide. Money, spendable money is the largest problem. Assistance takes time, but bills must be paid today.

But Bob and Ruth Ann are plugging along. Serving lunches daily, catering weddings and celebrations in surrounding towns, and juggling all the rebuilding issues. WB's is coming back. One step at at time.

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Failure as a challenge


Look constantly at your failures as a challenge. Take them apart in grizzly detail, for a short duration. Autopsy the corpse of your failure, and then build upon your strengths.
- Chris Brogan

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Friday, July 20, 2007

What's your story? Brag about it!

brag basketHave a story? Something great happen this week? Feeling like a superhero? Brag about it! You can brag on your business, your community, or your self. You can even brag on other folks, if you want.

It doesn't have to be something HUGE; just something positive you feel like sharing. Feel free to expand a bit, use a few paragraphs. Tell us something meaningful, and we'll happily applaud.

Last week, Marti bragged about a very nice review on her hilarious book. Susan bragged about refining her pitch. What will you brag about this week?

The Brag Basket has no deadline, so don't wait. Brag now!

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Wednesday, July 18, 2007

State of the UK Countryside 2007

Rural facts from the rural UK:

  • In 2005 the average rural business employed 6 employees. This compares with 16 employees in urban firms.

  • The three-year survival rate of enterprises registering in 2002 in rural areas was 76% (6% higher than urban districts).


The UK is addressing rural issues with a Commission for Rural Communities. They have just released The State of the Countryside 2007 report. It provides a comprehensive description of social, economic and environmental conditions and changes across rural England. They have done a good job highlighting the main challenges and future trends for government and other organizations.

They have done a good job of dividing the report for presentation on the web, plus you can download the full report.

Here are a couple more facts from the report:
  • 1 in 3 rural households (1.38 million rural households) are ‘workless’, with no adult of working age in work.

  • Between 2002/3 and 2005/6, rural local authorities experienced a 209% growth in non-UK migrant workers compared with 67% growth in urban areas.




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Sunday, July 15, 2007

Make a friend of failure

Make a friend of failure. You are certain to fail sometimes, and the higher your aspirations, the more frequent and significant that failure will be. People who don’t strive for anything glorious rarely fail; they take no risks and never aim beyond what is easily attainable. But if you treat failure as an enemy, it’s going to lead only to discouragement and even the abandoning of your hopes and dreams. Failure can be a friend, pointing out what isn’t right yet and showing you the way to do better. The more proficient you become at accepting the lessons of failure, the quicker you will succeed.
Adrian Savage

Published in Success recipes most people know, but too few follow
Found via David Finch's Shared Items.

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Friday, July 13, 2007

Brag Basket - Your chance to share

brag basketWelcome to the Brag Basket, your chance to share.

Leave a comment, telling us something great from this week. We'll all applaud for you and celebrate your successes with you.

Splendid failures, those great attempts that should have worked, are welcome, too.

You can brag on your business, your community, or your self. It doesn't have to be something HUGE; just something positive you feel like sharing. Feel free to expand a bit, use a few paragraphs. Tell us something meaningful, and we'll happily applaud.

The goal is to encourage you to review your week. Learned anything? Made any accomplishments you'd like to share?

The Brag Basket has no deadline, so don't wait. Brag now!


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What do you do after you fail?

I heard these thoughts about failure on Twitter today, and wanted to share them with you, too.

It may help to know that Twitter is a messaging system, with a 140 character limit on message size and rather informal. You'll find me there, too. These are unedited, just as they appeared. I bolded a few favorites.

ChrisBrogan: What do you do after you fail?


ChrisCree: I get back up! (Oh, sure I might wallow for a bit. But I don't stay down for long.)

Graydancer: You just keep going. Everything else does, after all. Inching along.

MMcAllen: I usually retreat and regroup then attack from a different formation or position.

douge: Experiencing failure is what drives you to win.

Pistachio: fail again as soon & enthusiastically as possible, until it works. ok that's what i WANT to do, not always goes that way

guy_david: After I fail, I stop to access. If there's another way, I try it. If there is no other way, I move on to something else.

KevinKS: I don't fail. I "conclude a learning experience."

dotboom: After I fail, I try to succeed at something larger, and even more improbably.

Randelaw: you mean once the nightmare is finally over? Determine the errors in judgement and vow not to commit them again

ChelPixie: if I fail I look to make sure I can't fix it, absorb, take a deep breath and move on.

Vaspers: we have nothing to fear but success (i.e. scaling) itself. Then again, I'm a Zero Defects perfectionist. Fail = an experiment

Chuckumentary: I failed repeatedly all week. I just knew Friday the 13th would turn my luck around. I get PO'd when I fail, but channel it...?

misc: *after* i fail? you're assuming i've stopped!

geosteph: about 14 years ago I 'failed' my Ph.D program in geology...and found my perfect career! so far living very happily ever after!

Mobasoft: Failure is only an opinion - typically one which is given by those who are weak in spirit and drive.

andreamercado: post-mortem the problem, learn from mistakes, try again. :)

mochant: when I was a ski instructor I told students that if you didn't have one great wipeout each day you weren't trying hard enuf.

guy_david: After moving to something else, I sometimes come back and see it in a different perspective.

ConnieReece: sometimes learning how NOT to do something is an invaluable prelude to figuring out the right way.
ConnieReece: Thomas Edison did not get discouraged when experiments failed because each failure brought him one step closer to an invention that worked.

timcoyne: as an actor/writer in LA, "failure" is a constant. the biggest danger is getting used to failure. tricky balance.


ChrisBrogan: Follow-up question: do you know when to quit? Do you know when to call the whole thing off?


ChelPixie: No I don't know when to quit. Let's just say I like to fix things. It takes me a while to give up on something as lost.

GrayDancer: of course I know when I should quit. Usually it's a small-but-significant time before I actually do...

BassGhost: when I run out of alternate approaches.

KevinKS: "fail" quickly and with thanks, then get onto the next attempt.

goodthingscomin I learn a lesson from failing. I adjust future endeavors. Quitting is something I have a hrd time with. But again, I'm learning

misc: as for quitting, as i was telling chelpixie earlier, i plan to throw in my towels as soon as i can procure a big enough hamper.


If you like those, read more of our series on failure.


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Thursday, July 12, 2007

How and why to create a short marketing pitch

You have many chances to quickly tell people what you do. Most of us just stammer or ramble our way through those opportunities because we don't have a ready summary of our business.

An elevator pitch is the generic term for a short, potent marketing message. With a great pitch, you can present yourself professionally not only in elevators, but also in phone calls, in print, at meetings, and whatever situation life throws at you.

Our friend Laura Allen helped develop the 15 Second Pitch concept. The online 15 Second Pitch Wizard can walk you through a simple process to create a simple and compelling pitch. The site also includes community tools.

To test it out, I created this pitch for myself as publisher of Small Biz Survival:

My name is Becky McCray and I am an entrepreneur and publisher specializing in small town small business. I share my own insights, rural economic development stories, small business articles, and personal stories from rural entrepreneurs. Supporting and developing entrepreneurs is the most promising strategy to save rural communities. That's why I am passionate about sharing the best resources, tools and technologies. Share your entrepreneurial successes in our weekly brag basket.

Laura wisely encourages you to focus each pitch like a laser on a single topic, saying "a pitch for every niche."

Try your marketing hand at the 15 Second Pitch Wizard.

Update: watch the ABC News video of Laura explaining the 15 Second Pitch.

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Wednesday, July 11, 2007

Bowties and Corkers

Most regular readers know that Becky and I made a trip to Greensburg, Kansas this week. Now a pair of bright orange and yellow fishing bobbers sits on my desk as a reminder of Charlie. So I have to tell you about him.

Charles R “Charlie” Jones is a fisherman. Not just any fisherman, he is also what I’d term a naturalist, although he’d just say he likes birds and critters. He is also an entrepreneur; you know, one of those people who get an idea in their head and can’t give it up. Charlie wanted to make a fishing bobber that would keep fishing line form being tangled and lost in the pond. It all happened when he rescued a bird, but you can read that story on his web site at www.bowtieandcorker.com.

Charlie now has a patent on his invention and before May 4, he had a business in Greensburg and was making and packaging his product for sale. Then the tornado devastated Greensburg. In the aftermath he walked the ground where his building once stood and picked up what little of his bobbers he could find from the ground. I’m honored that he gave me two of them.

When I first started talking to Charlie I noticed his right index finger looked swollen and he told me that was his injury from the tornado and he’d had a pin in his finger. Charlie’s wife, Pat, thought she got off easy until her leg began to swell and surgery was necessary to remove a kernel of seed corn embedded in her leg.

As with any entrepreneur and all inventors, Charlie is a talker. As he explained how he’d come to this product, the passion for his work was evident. I left there feeling like I had to do something to help Charlie. After a few emails, a contact put me in touch with Wally Kearns, the State Director for the Small Business Development Centers in Kansas. Wally has had counselors available for Greensburg residents since the tornado hit and promised to pass Charlie’s contact information to a counselor there.

Rebuilding a whole town takes a long time. I hope Charlie and others like him can find a way to hang in there and be a part of the new Greensburg!

Tuesday, July 10, 2007

Rebuilding from total disaster

Two months ago, Greensburg, Kansas, was flattened by a tornado.

"Seems like it was forever ago," resident Ruth Ann Wedel said.

The town's 1500 residents have been scattered. A few are still living in town. Most have moved in with friends and relatives in nearby towns. Some are in town daily or weekly struggling with cleanup. Some are gone for good. Several hundred gathered in Greensburg's Davis Park for a community meal, a speech by our friend Jack Schultz, and left over fireworks that were rained out on July 4th. Residents greeted each other under the tent with, "Great to see you! Now, where are you staying?"

Jeanne and I went to that gathering. We talked to Dea Anne Corns from Greensburg State Bank, Ruth Ann and Bob Wedel of WB's Whole Foods and Bob's backhoe and pumping service, and Charlie Jones of Bowtie and Corker Manufacturing. Each of those businesses lost their building and most or all of their equipment. They are literally starting over. Christy Dolan from a FEMA contractor, Denise Unruh from the South Central Community Foundation and James Bond with the faith based organizations also took time to talk with us. They are there to help, but help from the government, organizations and charities still leaves gaps. We are going to introduce you to these small business survivors in a series of stories. We want you to get to know them.

These people came to hear Jack, and hoped for encouragement.

"I've never done a talk like this," Jack said. "Not for a town so completely destroyed."

Jack may never had talked to a town like this, but he knows about them. He shared the stories of towns that were burned down, flooded out, scrubbed by hurricanes, and leveled by tornadoes. He related stories of towns facing devastating economic losses, factory closures, and business failures. He told how those towns came back and managed to make something better. He delivered a message of terrific opportunity.

"You were handed some huge lemons that early May night," he said. "The question is whether you are going to let them leave a bitter taste in your mouth, or if you are going to make it into something sweeter."

Residents gathered around maps, discussing where to rebuild community facilities, how to relocate roads, and how best to rebuild. How to start from scratch.

A high school student asked Jack how long rebuilding is going to take. Jack estimated 5 to 10 years. Imagine how long that would sound to a high schooler, or to a 75 year old.

Two months down. Five or ten years to go.


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Friday, July 06, 2007

What you can learn from the Buffalo Oklahoma Centennial Celebration

Buffalo Oklahoma Centennial Celebration a Smashing Success

Submitted by J.J. Struther to our Brag Basket

I was an innocent victim of a marketing campaign.

My son came home from school last month with a couple of very professionally designed, full-color brochures in one hand while waving a nifty red wrist band in the other, excitedly trying to explain that he was picked by his teacher to go for a whole day and ride a bunch of inflatable rides in nearby Buffalo Oklahoma for FREE! “For FREE Dad”, he gleefully stated, on the 4th of July. “No way”, I responded. “Yeh dad, really”, he yelled back.

I had to check it out. Why not? It was, after all, free.

Buffalo Oklahoma downtownWith a population of only 1,200 spirited residents, little Buffalo, located on the Eastern-most edge of the Oklahoma Panhandle, hosted a Centennial Celebration rivaling large cities across the state.

The Buffalo Chamber of Commerce organized a day-long event beginning with a softball tournament and ending with a big-bang fireworks show.

I’m told that Chamber secretary, A.M. Thompson led the organizing effort. A number of volunteers, the local fire department and a throng of community business sponsors worked together to provide a free barbecue dinner held in the town’s aptly named: “Celebration Park” come evening.

The event was so well organized and fast-paced it was hard to believe the day was concluding, but the look of fatigue on my son’s face told me it was almost over.

We were greeted by a boy offering us a plastic bookmark emblazoned with a picture of fireworks, a neat buffalo and the words: Buffalo Centennial 1907-2007. What an odd but unforgettable gift I thought. I turned it over and a program was printed on the reverse of this practically indestructible plastic bookmark. It made perfect sense. It was a very practical welcome to the celebration.

After watching my 6 year-old climb and ride down a 3-story inflatable slide about 40 times, hover in a parachute drop ride nearly 20 times, bounce around a balloon typhoon, try every carnival game known to mankind (and winning at many of them), running around a tremendously popular “Adrenaline Rush” thingy-ma-jig so many times I lost count, I had almost had enough to call it quits and it was only 3:00 pm.

We were on our way over to get hosed off by the fire department’s shiny red fire engine when we heard an announcement for the water balloon toss. “C-mon Dad, we’ll get drenched later, we gotta do this” he commanded. The water balloon toss ended prematurely but not minutes later was the required three-legged race, and of course an egg race of which we had to participate. I think we lost at every athletic game but what a grand time we had! There were a plethora of events going on all day.

A refreshingly wet, cool, dunk tank under the city’s water tower was beckoning us. We succumbed to the magnetic-like pull, offered up our $5.00 each and attempted to dunk the Buffalo School superintendent, a half hour later the high school principal, and a while later, the town’s Economic Development director. We nailed the superintendent on the third try, missed on the principal but hit the target dead center on the first throw to dethrone the economic director. Kersplash! My son cheered.

We headed over to the misting tent in the center of the park for a quick cool down and then over to the pavilion for an inexpensive fajita plate and a snow cone offered by a local cafĂ©. We enjoyed our afternoon snack while listening to hit tunes played over a great sound system while observing the town’s residents mixing it up like a giant, 700 or 800 member family at a reunion. And, every person we observed had a huge smile, a kind word or a nod of recognition to offer us. They made a stranger and his family feel welcome. Check that, they made us feel like one of their own.

Kudos to you Ms. Thompson, the Chamber of Commerce and the Town of Buffalo.
My son wants to move. He wants the whole family to move to Buffalo.

We are eagerly looking forward to returning to Buffalo and attending the Buffalo Chamber’s next event. Anyone know a realtor in Buffalo?


[Yes, the photo we use as a symbol is indeed of downtown Buffalo, Oklahoma.]



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Brag Basket - get your free applause here

brag basketFree applause! Get your free applause here!

Leave a comment, telling us something great from this week. We'll all applaud for you and celebrate your successes with you.

Splendid failures, those great attempts that should have worked, are welcome, too.

You can brag on your business, your community, or your self. It doesn't have to be something HUGE; just something positive you feel like sharing. Feel free to expand a bit, use a few paragraphs. Tell us something meaningful, and we'll happily applaud.

The goal is to encourage you to review your week. Learned anything? Made any accomplishments you'd like to share?

The Brag Basket has no deadline, so don't wait. Brag now!

New here? Take the Guided Tour. Like what you see? Subscribe. Want more stories? Read our shared stories from all over.

How to boost your cash flow

In the middle of an article on a different subject, Zane Safrit spills his successful formula for improving your small business cash flow.

The goal was to add x percent to our already positive cash flows. The deadline immediate...and we'd look at the results compiled over the next 12 months to judge whether a bonus had been earned based on the results. The tactic, the steps, were for each of us to look in our areas of influence and decide what expenses, big or mostly small, we could cut without a negative impact on our service to our customers. Everything was on the table from travel costs, to journal subscriptions, incentives for customers and prospects, office supplies, paper clips, everything. We created a wiki and shared all of our itemized, recurring, expenses except payroll and commissions and everyone's suggestions for costs/activities to cut.

In the first 30 days we're halfway to our goal with the whole process being one of discovery, education, near celebration, as we find a series of itty-bitty steps that taken together...create a great big savings for the company. It served the added purpose of creating greater engagement, deeper engagement and a real sense of sharing in the results, owning the results, from creating partnerships within the company.


Apply these lessons in any size small business. The tools are available free right now to get started. Anyone can create a wiki, user-created and edited online document(s). Look at this example from PodCamp, using the tools at PBWiki.



No employees or team to work with? Share the costs and ideas with a few of your trusted advisers. Take it to your small business counselor at the Small Business Development Center. Brainstorm with other solo entrepreneurs.

The key is a willingness to be open with expense information and to work together in a positive, celebratory manner.

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Monday, July 02, 2007

About the Okies at Small Biz Survival

Let me introduce our Okies. (Yes, our original 3 contributors are from Oklahoma!)


Becky McCray is a small town entrepreneur. She writes about small business and rural issues, based on her own success and failures. She is the co-owner of a small town retail liquor store and small cattle ranch. As a consultant, she helps tourism related businesses from Oklahoma to Africa to maintain their web presence and helps rural nonprofits and governments with grant writing.

Previously, she was worked as an antiques dealer, city administrator, nonprofit executive and newspaper reporter. Becky also writes a personal blog, Out Standing in My Field, and an African hunting safari blog.

Becky is a noted speaker on small business issues, having made presentations to business associations all across Oklahoma, as well as in Ohio and North Dakota.

Posts about Becky:

Interviews:
You can connect with Becky through:



Maesz: Glenna Mae Hendricks is an entrepreneur and income tax consultant, and the proud mother of Becky. She is an oenophile (look that up in your Funk and Wagnall's), and a wine enjoyment teacher/guide who also writes wine notes at the Allen's Retail Liquors site.
Maesz is also on Twitter.



OkieJ:
Jeanne Cole is an entrepreneur and business development specialist with the Small Business Development Center.
OkieJ is also on Twitter.

New Contributors



This year, a couple of really fine writers have joined us as regular contributors. Even though they aren't Okies, we're proud to have their thoughts, and I'm proud to call them my friends.

Zane Safrit

Don't let Zane Safrit's Iowa cornfield backdrop fool you. He's a sharp CEO-level business guy. In the cornfields.

Since 2006, Zane has been exchanging ideas with us. We seem to write about many of the same topics: failure, innovation, small towns, customer service. But he also brings great knowledge on word of mouth, health care, branding, and a whole raft of other topics.

Zane understands, really deeply understands, that it is outstanding performance that makes your business work. From having the phone ring to his desk if not caught by a certain number of rings, to celebrating failure on Fridays, to killing all advertising spending, he did the things it took to build up his people, build the company, and succeed against enormous outside pressures.

Today, Zane is consulting with startups and small businesses.

You'll find more of Zane's writings at his main blog, Zane Safrit, and on Duct Tape Marketing under Business Life.

Jon Swanson

Jon has been a regular reader and occasional contributor around here since 2006.

Jon works as a pastor, but he understands business better than many so-called business people. He may claim to be too chicken to be an entrepreneur, but he wrote the best small business post that I have ever read. He gets that it is about people, relationships, service, and yes, even love.

He offers insight from a customer's perspective, and he is a storyteller. He knows how to choose just the right words to get his point across, clearly and simply. Not surprising, given his background in teaching communication.

Jon's regular internet home is Levite Chronicles, where he talks about faith, family, productivity, and relationship. I love how he looks "at normal things in odd ways and difficult things in simple ways."


Now that you've met us, let us take you on the Guided Tour.

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Sharing the best rural small biz news

Each day, I read tons of different sites, looking for interesting small business, economic development and rural community stories. I find far more than I can ever write about. Plus, many of them don't require any comment; I just want to share them!

I've taken some inspiration from David Finch and started using Google Reader's Shared Items. I mark all those great articles and resources, and Google makes a pretty little feed out of them.

You can read them in the sidebar on the Small Biz Survival site. You can read the whole thing as a complete web page, and you can subscribe to the feed.

Let me know if you find any value in this service!


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