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POV: Stop advertising, go referrals only

Thursday, March 29, 2007

Exclusivity is a terrific motivator for your customers. Reader Robert Ellis is taking full advantage of that with his tax firm. He is not advertising, not accepting any new walk in clients, not keeping pain in the neck clients, and only taking referrals from existing clients. And the firm is growing.

Read about his Liberating Referrals.

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