Rural Advantage 2: Random Encounters

ByBecky McCray

Small towns beat big towns for Random Encounters that can benefit your business. No need to ‘manufacture a Starbuck’s moment’ in a small town. Any trip to the post office can lead to the kind of chance meeting that spurs a creative thought, builds a new partnership, or leads to new business. Referrals are a natural outgrowth. Close knit communities have that advantage.

So get out and about. Let a few random encounters happen.

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Becky McCray wearing long braids and a professional outfit smiles as she stands on a rural downtown street with twinkling lights in the background.

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
Published: April 11, 2006

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